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The MRS Excellence & Effectiveness Awards



Call for Entries 2006

Research Excellence & Effectiveness Awards 2006 - winners and finalists

The background

Now in its third year, our Awards scheme exists to encourage and recognise outstanding achievement in the market and social research profession by rewarding innovation in the creation and implementation of a research project.

The prime aim of the awards is to celebrate innovation and best practice across the research profession – and in particular to highlight the crucial role played by research in driving brand effectiveness and bottom-line results.

The continual evolution of our industry is critical to the nature of our business – ensuring we can meet the changing needs of our clients and their customers. Coming together to celebrate what we do best, and applauding new thinking, is crucial to this.

This year we expect to attract a substantial number of entries of the very highest standards from across the industry.


Our specific aims are to

  • Encourage and recognise excellence
  • Reward effectiveness
  • Support innovation in research
  • Generate case studies highlighting research effectiveness
  • Enhance the public face of market, social and opinion research


The rewards

Innovative techniques for market, social and opinion research, research informing business-to-business campaigns and the influence of research on public policy decision-making, as well as the broader business benefits of market and social research, will all be publicly rewarded at the high-profile Awards ceremony on 6 November.

There may subsequently be specific opportunities for showcasing innovative projects, methodology and techniques at events or in publications and other media.


What Awards are presented?

The Research Excellence & Effectiveness Awards scheme now offers a number of different opportunities for you to demonstrate your research and business professionalism.

  • MRS Awards
    The MRS Awards are judged by the MRS Awards Panel and are open to specific submissions. The closing date for the Call for Entries 2006 has now passed (Tuesday 30 May 2006). Some categories require a written paper, others are judged on the quality of an 1,500 word submission and supporting statement.

  • Research Magazine Awards
    The Research magazine Awards will be judged by a distinguished panel chaired by the magazine’s editor, Marc Brenner, and are open to submissions/nominations. The closing date for the Call for Entries 2006 has now passed (Friday 30 June 2006).

  • Conference Awards
    The Conference Awards are judged by the Conference Awards Panel solely on papers and contributions made at the annual MRS Conference in March. The Research 2006 shortlists were announced on 24 March at the close of conference.


Past winners

Information on previous Awards winners.


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