David Winton Award for Innovation in Research Methodology

This Award will be given for a paper describing a new methodology which adds to the body of market research knowledge and significantly contributes to the way research is both thought about and carried out.

To qualify for consideration papers must demonstrate one or more of the following:

the introduction of a new technique
the stretching of an existing technique
the application of an established technique from another discipline to the research environment

The method/technique can be quantitative, qualitative or a mixture of both.

Anyone reading the paper should be able to replicate the methodology and papers must therefore already be published and in the public domain, or the authors must be prepared to make them available subsequently on request.

The judges will be looking for full papers – not synopses – and these should clearly demonstrate both the innovative nature of the work and the demonstrable outcomes.

Papers presented at Research 2008, BIG Conference 2008 or published in the IJMR (International Journal of Market Research) are automatically considered for the Award. Authors of these papers do not need to make a separate submission.

Papers may also be submitted specifically for this award.

How to apply

A valid entry pack will comprise 14 copies of the submission document plus 2 copies of the Entry Form. Entry packs should be marked 'AWARDS' and sent registered post or courier to Sue Trenhaile, MRS, 15 Northburgh Street, London EC1V 0JR by 5pm on Monday 30 June 2008.

Submission format

Basis of submission: Paper plus 200 word summary.

Your Summary is an important part of your applications and should state how your entry meets the criteria for the award. It should be bound in after the title page of your document.

Your submission must be presented as one complete bound-in document.
Sheets of A4, single sided, must be used.
The document must include a title page, a brief Summary and the paper.
The title page should state the title of the paper and the names/organisations as you would wish them to appear in any publicity - should you be shortlisted or win the award. This should also be stated on your Entry Form.
The Summary (max 200 words) must be bound in after the title page.
Papers may be of any length but must be in the format of a formal written paper, properly referenced.
Charts/illustrations should ideally be included within the body of the paper – appendices should be kept to a minimum.
Your submission will be judged on the merits of the paper alone – no additional material will be considered.
Entry forms should be sent in with – but not bound into - the submission document..

Rules of entry

Entries are welcomed from both individuals or teams, but you must nominate a primary contact on your Entry Form.
The primary contact must ensure that permission to enter the Awards is obtained from all parties involved including any clients or suppliers.
Entries must not overtly ‘sell’ any organisation. Company logos are acceptable.
The judges’ decisions are final and the Panel will not enter into correspondence about them.
The purpose of this award is to add to the body of market research knowledge – the paper must therefore already be published – and thus in the public domain – or the authors must be prepared to make it available subsequently on request.
Where client confidentiality may inhibit the later sharing of outcomes this should be noted on the entry form. This will not necessarily prejudice your entry but we must be aware of this at the time of application.
We may subsequently wish to publish case studies based on the materials provided but specific permission to publish will always be sought from the entrants.

There is an entry fee of £164 + VAT (£192.70) per entry for this award. You will be invoiced once your entry has been processed. Failure to pay by 15 August will cancel your application.

Download entry form (PDF 62KB, PDF Help)

One ticket to the Research Awards Dinner in December will be allocated per shortlisted entry. Additional tickets can be purchased nearer the time at the standard advertised price.

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