Public Policy / Social Research Award
This Award is for the
submission that best
demonstrates the impact
of research on decisionmaking
within – and
understanding of the
issues relating to – the
public policy and/or social
arena.
Winner:
 Breaking the Cycle of Offending
Angela Browne, QA Research
What the judges said:
This project shows how qualitative research has contributed to an important and high-profile crime reduction initiative involving previous offenders. This is a carefully planned project which has led to real insights and solutions. The part that the research played in the recommendations was significant and the impact is clear.
It is a thorough piece of carefully conceived research that adds up to something worthwhile and substantial that wouldn’t have happened without the research.
Finalists:
CivicWatch Perception Survey
CivicWatch, Westminster City Council & Ipsos MORI
What the judges said:
Based on a perceptive and targeted piece of research, this submission was commended for the way it had shown how surveys can add to a Council’s understanding and hence influence the allocation of resources. In so doing it also demonstrated that good use of research can complement the democratic process and help ensure local accountability in the provision of services.
Climate Change: Linking Attitudes with Behaviour to Size the Opportunities for Saving Carbon Emissions
Tom Channing, Drummond Madell & Jennie Abelman, The Energy Saving Trust
What the judges said:
Support for action on climate change is near universal. Yet little is known about how to motivate people to change, which initiatives will succeed or what their outcome will be. With clarity and imagination this project combined proven techniques and new research to give concrete suggestions that would help the Energy Savings Trust turn need into action and gauge likely success in the currency most useful to them – carbon savings.
Scoping Social Marketing Intervention Strategies in Tackling Obesity and Developing a Healthy Weight Management Initiative in Barnsley
Kirsty Waknell, Fit for the Future, Caroline Herring & Julie Walker, Quaestor
What the judges said:
Barnsley Primary Care Trust, with its multi agency initiative Fit for the Future, set itself a target of reducing obesity among GP shy Barnsley men in the critical health category of 50 – 64. These men often have a cavalier attitude to their ever expanding waist lines, ignoring what this means for their life expectancy. Faced with this challenge, the research team undertook an innovative programme of qualitative research involving group discussions, in-home ethnographic visits, and staff interviews. The result was an actionable segmentation of the target audience. This framework provided a backdrop for a number of initiatives to develop various social marketing strategies to tackle the obesity problem with this at risk group.
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