The Research Magazine Awards
“The standard of entries for the Research Awards received this year was exceptionally high, with the new categories attracting a lot of interest. The judging panel had quite a task in sifting through the many innovative and inspiring submissions to decide on the winners.
A common theme running throughout all the entries this year was a clear commitment to people development, and it’s not surprising that these investments are paying dividends, evidenced by the wealth of new talent that has emerged over the last few years. Genuine client partnerships that have truly transformed the way businesses operate, and innovative tools that are changing the face of the industry prove this vibrant sector is bucking the trend. Congratulations to all of this year’s winners – you have demonstrated that research is indeed moving up the value chain.” - Marc Brenner, Panel Chairman
Research Awards Panel
Best Agency
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 Winner: Nunwood
One of the industry’s most coveted awards goes to an agency that is leading the field, both delivering a strong financial performance and demonstrating innovative techniques that lead to effective business-driven results. Nunwood impressed the judges with the way it had a positive impact on clients’ businesses, its emphasis on results, and its overarching focus on linking action with return on investment.
What the judges said:
“Nunwood has a positive approach to both clients and staff that is clearly paying dividends. The agency has delivered an outstanding business performance this year that has been underpinned by a number of market-leading innovations. An agency that is punching above its weight and a worthy winner.” |
Finalists:
- Conquest Research
- Firefish
- FreshMinds
- Hall & Partners Europe
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Best New Agency
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 Winner: Truth
This award acknowledges the entrepreneurial spirit, achievement and ambition of new agencies, and rewards the winner for financial growth, client retention and research innovation. Truth is a new agency which has already made a real contribution to the evolution of the market research industry with its ownership model and ambitious plans for growth.
What the judges said:
“Truth has demonstrated the potential to change the way the industry operates with its forward-looking approach to ownership. The agency exudes energy and spirit and has achieved extraordinary turnover for its first year.” |
Finalists:
- Circle Research
- Curiosity Research
- Q Research
- redblue
- Redshift Research
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Best Place to work
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 Winner: Central Office of Information (COI)
The winner of this award has demonstrated that it puts its people at the heart of its overall strategy, using enlightened, innovative approaches to recruit and retain staff. This year, the winner is the COI, who impressed the judges with the practical and academic training it offers, the huge range of projects its staff can work on and its focus on creating a dynamic working environment within the public sector.
What the judges said:
“Everyone at the COI seems to be working towards a common goal, and the organisation has a refreshing outlook that allows its people to work on an incredible range of projects. It has demonstrated a joie de vivre that clearly sets it apart from its competitors.” |
Finalists:
- BDRC
- dunnhumby
- Hall & Partners Europe
- Truth
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Business Transformation
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Winner: Visitor Insight at the British Museum - Morris Hargreaves McIntyre and the British Museum.
 This award is joint recognition of clients and their agencies who have developed and delivered truly outstanding work which has helped to transform an organisation, its products or services over the last year. Morris Hargreaves Macintyre and the British Museum impressed the judges with their genuine partnership that has led to a creative, inspirational solution.
What the judges said:
“Morris Hargreaves Macintyre and the British Museum delivered research that has genuinely affected the Museum’s strategy. The partnership demonstrated a strong link between research and results and has led to a total transformation of the way in which the Museum views its visitors. The resulting benefits to both the Museum and visitors alike are evident.” |
Finalists:
- Eversheds LLP & Acuigen
- eDigitalResearch & The Carphone Warehouse
- Qmedia & UKTV
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Research Breakthrough
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 Winner: Conquest Research - Metaphorix – a breakthrough in measuring emotional engagement
This award singles out the individual, company, product or process which has led to the most significant breakthrough in the research industry this year. This year the winner is Conquest Research, whose new tool, Metaphorix, has the potential to redefine the way we use Web 2.0 to engage with respondents.
What the judges said:
“Metaphorix is our clear winner because it is a relatively simple, easy to implement tool that has nevertheless generated very tangible results for Conquest’s clients. It pushes the boundaries of traditional research by measuring emotion in a engaging, interactive way.” |
Finalists:
- Rebekah Yock, Firefish
- Innerscope Research & OTX Europe
- Peanut Labs
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