Research magazine Award for Business Transformation
This award – new in 2008 - will be given jointly to an agency/client partnership. The winner will be the partnership that can best demonstrate how they have together developed and delivered truly outstanding work which has helped transform an organisation, its products or services.
Who should apply?
Any MR agency/client partnership whose joint work during the 12 months up to 01 July 2009 has resulted in the ‘transformation’.
What will the judges be looking for?
- evidence of a body of research work which has genuinely affected an organisation’s strategy, orientation, business or focus
- practical demonstration of the partnership contributing to a stronger campaign or programme
- joint working to adapt or improve a project brief
- bottom-line results
- innovative approaches focused on partnership and mutual improvement
How to apply
Only email applications in the required format will be considered for this award.
- Download and complete the Word document Business Transformation Entry and Submission Forms – these two forms will constitute your award application.
- Keep a copy of both forms for your records – including the Rules of Entry for this award.
- Send your two forms as attachments in an email with Business Transformation Entry 2009 in the subject line to researchawards@mrs.org.uk.
- Your entry must reach us by 5 pm on Friday 31 July 2009.
- We will invoice you for the entry fee once your application has been processed.
Submission Format
Basis of submission: 500 word (max) Statement supporting your case plus specific additional information.
You Statement should:
- include details of budgets and timings for the specific project or programme in question
- provide hard evidence of bottom-line business transformation
- include, where possible, examples of how the partnership has made a real difference to your clients’ businesses, campaign or focus
- a clear indication of where and how the transformation came about and its likely future impact on the business, product or service
In addition to your Statement you should specify:
- date of incorporation
- numbers employed (split between executive and support staff)
- fees and profit data for two years (where possible)
- client name and contact
- you may also include anecdotal comment from your ‘partnership’ client
Rules of entry – Business Transformation
- All entries must be emailed using the relevant Word document Entry and Submission Forms, to reach MRS by 5pm on Friday 31 July 2009. No extensions will be granted.
- Only Agency/Client partnerships are eligible for this award.
- The work must have been undertaken in the 12 months running up to 01 July 2009.
- Your entry will be judged on the merits of the case you make on the Submission Form.
- You must nominate a primary contact on your Entry Form who will take overall responsibility for the entry.
- The primary contact must ensure that permission to enter the Awards is obtained from all parties involved in the submission.
- Entries must not overtly ‘sell’ any organisation. Company logos are acceptable.
- The judges’ decisions are final and the Panel will not enter into correspondence about them.
- Submission content will remain confidential to the Judging Panels and MRS; specific permission to publish any information at a later date will always be sought from the entrants.
There is an entry fee for this award. You will be invoiced once your entry has been processed. Failure to pay by 01 September 2009 will cancel your application.
One ticket to the Research Awards Dinner in December will be allocated per shortlisted entry. Additional tickets can be purchased nearer the time at the standard advertised price.
Hints from the judging panel
Before you enter, please make sure that what you did really did help to transform a business. Judges scrutinise these carefully and need to see the research / insight as the driver and not just a bystander in the transformation process. Demonstrate how the findings of the research led directly to the transformation. Client comments also play well here.
Download forms
Previous Awards winners.
Back to Research Awards 2009
|
