MRS Award for New Consumer Insights
This award – new in 2008 - will go to the best case study from a partnership – client/agency or in-house team – that demonstrates how research has led to understanding the consumer in a particular market in a way that has not been done/understood before.
The submission should show how new research thinking has led to new consumer thinking, and how this fresh understanding allowed for the development of communications or marketing activity in either the commercial or public sector.
The judges are looking for a clear demonstration of how an innovative approach has led to the discovery of new consumer insights.
Innovation and effectiveness are key to winning this award, as is the partnership approach.
How to apply
A valid entry pack will comprise 15 copies of the submission document plus 1 copy of the Entry Form. Entry packs should be marked 'AWARDS' and sent registered post or courier to Sue Trenhaile, MRS, 15 Northburgh Street, London EC1V 0JR by 5pm on Friday 31 July 2009.
Submit your Entry Form by email AND include a printed copy with your entry pack.
Submission format
Basis of submission: 1,500 word Synopsis plus 200 word Summary.
Your Summary is an important part of your application and should clearly demonstrate how your entry meets the criteria for the award. It should be bound in after the title page of your document. You should highlight:
- the innovative nature of the work
- the demonstrable outcomes
- and say why you believe your entry should win this award
Your submission must be presented as one complete bound-in document.
- Sheets of A4, single sided, must be used.
- The document must include a title page, a brief Summary and the Synopsis.
- The title page should state the title/project description and the names/organisations involved in the project.This should also be stated on your Entry Form.
- The Summary (max 200 words) must be bound in after the title page.
- Your Synopsis should be a maximum of 1,500 words (excluding charts/illustrations) – please state your word count.
- Charts/illustrations may be included within the body of the Synopsis to strengthen your case.
- Your submission will be judged on the merits of the Synopsis and Summary alone.
- Additional illustrative material will not be considered unless it is absolutely essential to understanding the project and unrealistic to include it within the Synopsis. Appendices and lengthy reports will not be considered.
- No loose material (videos, DVDs etc) can be accepted.
- Entry forms should be sent in with – but not bound into - the submission document.
Rules of entry – New Consumer Insights
- Entries are welcomed from individuals, teams or client/agency partnerships, but you must nominate a primary contact on your Entry Form who will take overall responsibility for the entry.
- The primary contact must ensure that permission to enter the Awards is obtained from all parties involved including any clients or suppliers.
- Entries must not overtly ‘sell’ any organisation. Company logos are acceptable.
- Submissions may be entered for more than one Award but must be tailored to meet the criteria for each specific category.
- MRS reserves the right to re-assign an entry to another category if it is deemed more appropriate.
- The judges’ decisions are final and the Panel will not enter into correspondence about them.
- All submission materials will remain confidential to the Judging Panels and MRS during the judging process. **
- Entry into the Research Awards assumes that you are giving permission for MRS to provide or request abstracts of your submission for use by MRS and our media partners.
- Where client confidentiality may inhibit the later sharing of outcomes this should be noted on the entry form. This will not necessarily prejudice your entry but we must be aware of this at the time of application.
- ** We may subsequently wish to publish case studies based on the materials provided but specific permission to publish will always be sought from the entrants.
- Entries must be received by 31 July 2009 to qualify. No extensions will be granted.
There is an entry fee for this award. You will be invoiced once your entry has been processed. Failure to pay by 01 September 2009 will cancel your application.
One ticket to the Research Awards Dinner in December will be allocated per shortlisted entry. Additional tickets can be purchased nearer the time at the standard advertised price.
Previous Awards winners.
Back to Research Awards 2009
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