David Winton Award for Innovation in Research Methodology
This Award is given for a published paper describing a new methodology which adds to the body of market research knowledge and significantly contributes to the way research is both thought about and carried out. |
Sponsored by TNS
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Winners:
John Cromie & Michael Ewing for their paper:
Squatting at the digital campfire: researching the Open Source Software Community
(published in IJMR Vol 50, No 5)
What the judges said:
The authors describe an innovative solution to a challenging brief in a field of rapidly growing importance – Web 2.0 / Open Source. The paper contains a detailed description of the methodology, it is case study based and includes useful lessons for readers. At the same time, it presents an illuminating view of the Open Source Software Community.
This was a difficult study to undertake and the paper paper shows a genuine understanding of ethnography and its power in gaining insight into individuals and groups.
Finalists:
John Kearon for his paper:
From “Me” to “We” Research
(ESOMAR Congress September 2009)
What the judges said:
This paper represents a further step in the development of the “wisdom of crowds” perspective, and presents an excellent argument to move on from asking and observing. The paper presents a detailed discussion of how methods in this field are evolving, the challenges faced and the lessons learned, plus an appreciation that new methods for understanding consumers are necessary in today’s world.
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Deborah Sleep & Jon Puleston for their paper:
Leveraging interactive techniques to engage online respondents
(ARF 2009)
What the judges said:
The judges were impressed by this paper’s enthusiastic approach to a very important topic, which resulted in a highly readable explanation of ways to improve online surveys. The paper will help survey designers to progress beyond the common necessity of “uploading” self-completion questionnaires onto the Web, and so will be of benefit to us all.
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