AQR Prosper Riley-Smith Research Effectiveness Award
The AQR's annual Prosper Riley-Smith Research Effectiveness Award is given in honour of the late Prosper Riley-Smith, a renowned researcher whose challenging approach and alternative perspectives on business problems made him an inspiration to researchers and business leaders alike. |
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The award is given for a written case study which demonstrates how qualitative research made a difference to the success of a business.
Winners and Finalists 2009
The winner was announced and the awards presented at the Research Awards 2009 held on Monday 14 December at the Lancaster London.
The 2009 judging panel overview:
In these turbulent economic times, the AQR Prosper-Riley Smith Effectiveness Award continues to demonstrate the integral role qualitative research plays within successful business decision making. Entries were united by showcasing how they succeeded in unlocking rich consumer insight with an array of inspiring methodologies.
Our finalists won the attention of our judging panel by demonstrating how they successfully integrated consumer insight with challenging business objectives, resulting in clear strategic direction for client organisations.
Winner
Amelia Coulam & Andrea Higgins (Green Light Research)
Making Magical Moments at Center Parcs
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What the judges said:
Amelia and Andrea’s winning paper describes how an iterative research approach was designed to inform and direct the development of a Service Excellence Programme for Center Parcs. The paper successfully demonstrated how a sensitive research programme, combined with an ongoing dialogue with internal stakeholders, can result in a positive change for a business. Green Light’s research helped define Center Parcs future philosophy and service standards, influencing change at all levels of the business.
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By bringing to the surface how small things can make a big difference, Green Light’s paper won us over by demonstrating how consumer insight derived from qualitative research can be transformative to the philosophy and strategy of a business.
Finalists
Annabelle Watson & Simon Christmas (AMVi)
I never read The Economist
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