MRS Awards 2007 - shortlists
We are delighted that this year has seen the highest ever number of entries for the MRS Awards – more than double the previous year’s.
Professor Michael Thomas, Chair of the MRS Awards Panel, commented: “The astounding number – and quality – of entries this year is testimony to the efforts of those across the industry, working to drive research standards up and deliver ever-better results. Our judging panel had a tough time this year, sifting through many impressive submissions. But the strength of the shortlist speaks for itself – with innovative research methodologies, exploring little-charted territories and taking market research right into the boardroom, these entrants have much to be proud of. “
MRS Awards Panel
MRS Silver Medal
- Comparing methods of brand image measurement - Carl Driesener & Jenni Romaniuk, IJMR vol 48, issue 6
- Looking for the emotional unconscious in advertising - David Penn, IJMR vol 48, issue 5
- Developing reliable online polls - Nick Sparrow, IJMR vol 48, issue 6
Read what the judges said
David Winton Award (sponsored by TNS)
- Mixed mode: the only ‘fitness’ regime? - Bill Blyth, Research 2007 paper
- 50 years using the wrong model of TV advertising - Robert Heath & Paul Feldwick, Research 2007 paper
- Developing reliable online polls - Nick Sparrow, IJMR vol 48, issue 6
Read what the judges said
MRS Applications of Research Award (Research Effectiveness Case History)
- Youth Tribes - Channel 4, Voodoo, Ramp Industry
- Balanced Scorecard Development - The Co-Operative Group
- National DAB Multiplex Application - 4 Digital Group
- Premier Travel Inn Guest Recommend Programme - ORC International
Read what the judges said
MRS/AURA Insight Management Effectiveness Award (sponsored by McCallum Layton)
- Making Advertising Work - Dairy Crest & TNS Worldpanel
- SME Customer Prioritisation & Segmentation (HM Revenue & Customs) - Quadrangle
- Sky Tracker - Sky, Oxford Strategic Marketing , SPA & CFl
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ISBA Award (sponsored by ISBA)
- Measuring emotional engagement in advertising - Orlando Wood, BrainJuicer Labs
- Christian Aid: Capturing the effectiveness of a small campaign using TROI - Fiona Blades, MESH Planning & Anna Tetlow, SHOP
- It ain’t what you view, it’s the way that you view it’ - Thinkbox
Read what the judges said
MRS Public Policy/Social Research Effectiveness Award
- Branding for Children: Childline & NSPCC - Development of the Children & Young Persons Support Service - Roz Barley, HPI Research
- Make Poverty a Story: Understanding & shaping attitudes to 21stC UK Poverty - Sarah Castell & Julian Thompson, Ipsos MORI Hothouse & Anne Harrop, Helen Barnard, Teresa Harley, Joseph Rowntree Foundation
- SME Customer Prioritisation & Segmentation (HM Revenue & Customs) - Quadrangle
Read what the judges said
MRS/BIG Business Research Effectiveness Award
- Prince of Wales’s May Day Business Summit on Climate Change – Opinion Leader
- Adding Value to Business Mail – Quadrangle
- The BT Corporate Panel – GfK NOP and BT
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MRS/ASC Award for Technology Effectiveness
- BuzzBack Market Research - eCollageTM and Tag Cloud Viewer (Web 2.0-based research tools)
- ISTI-CNR – VCS (automatic verbatim coding system)
- QSR International – Xsight (qualitative data analysis tool)
- Square Systems Ltd – Opinion 8 (Automated telephone / IVR system)
Read what the judges said
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