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  Research Excellence & Effectiveness Awards

MRS Awards 2008 - shortlists

This year found us confronted by a record number of submissions.  The quality overall was excellent and making shortlists not an easy task.  Comments on the best that the Panel encountered included:

  • ‘Research clearly contributed to the strategy and execution to good effect.’
  • ‘Very good case study, clearly demonstrating the fundamental and integral contribution of research to a very successful campaign.’
  • ‘Brilliantly presented.’
  • ‘Well constructed multifaceted work in a difficult area….’
  • ‘Very strong case of innovation and clear powerful results coming from new approaches and new thinking.……’

MRS Awards Panel

MRS Silver Medal (for best paper in IJMR in 2007)

Judges citations

  • The Role of Implicit & Explicit Ad Memory in Ad Persuasion: Re-thinking the Hidden Persuaders, IJMR   Vol  49,   issue 1
    Alastair Goode
  • Assessing Mobile-Based Online Surveys: Methodological Considerations & Pilot Study in an Advertising Context, IJMR Vol 49, issue 5
    Shintaro Okazaki
  • Development of a Research Tool for the Elicitation of Consumer Response, IJMR Vol 49, issue 5
    Tracy X.P Zou & W.B Lee


David Winton Award (for innovation in research methodology)

Award criteria
Judges citations

  • A New Measure of Brand Attitudinal Equity Based on the Zipf Distribution, IJMR  Vol  50,  issue 2
    Jan Hofmeyr, Paul Holtzman, Victoria Goodall & Martin Bongers
  • Emergent Inquiry: Reflections on the Development of Qualitative Research
    Sheila Keegan
  • Harnessing the Power of Metaphor: A New Approach to Measuring Emotion
    David Penn
  • The Design & Precision of Data-Fusion Studies, IJMR  Vol  49,  issue 4
    Trevor Sharot


MRS Award for Advertising & Media Research

Award criteria
Judges citations

  • Using Metaphor to Capture Emotional Response in Advertising
    Judith Henderson & David Penn, Conquest Research
  • Seeing Through the Eyes of the Consumer
    Alice Schaffer, Euro RSCG London, Philip Wilson, Alastair Goode & Sam Hutton, Eye Mind Research
  • Emotional Charge: The New Media Currency for the 21st Century
    MESH Planning & Omnicom Media Group
  • TV & On-Line: Better Together
    David Brennan, Thinkbox, Sorcha Proctor, IAB, Caroline Rushton & James Bryson, Qmedia


MRS Award for Applications of Research

Award criteria
Judges citations

  • Project Shooting Star: Shaping the Growth Strategy for Premier Inn
    Cris Tarrant, BDRC, Gerard Tempest, Whitbread & Mark Dickens, TRI
  • Generating and Testing the Ideas that will Smell Just Right!
    Evert Bos, BrainJuicer & Jaroslav Cir, Unilever
  • The Importance of Being ‘Dave’
    Luke Hales , UKTV, James Bryson & Ross Taylor, Qmedia
  • The Launch of ‘Virgin Mobile’ Branded Service to India’s Youth Market
    Virgin Mobile India & Nunwood


MRS Award for Financial Services Research

Award criteria
Judges citations

  • On the Money: Understanding Young People’s Financial Information Needs in Order to Create an Engaging online Resource
    Nancy Macdonald, 2CV & Krishan Lathigra, COI
  • Improving Service Delivery Through Longitudinal Customer Panels
    Mark Long, BDRC & Stephanie Dungate, Barclays
  • The Use of Online Data-Collection in Financial Services Market Measurement Research: The FRS Experience
    Nick Watkins, Corrine Moy, Ben Steer & Mike Cooke, GfK NOP
  • The Future of Financial Distribution and Advice: Research for AEGON UK
    Opinion Leader


MRS Award for New Consumer Insight
s

Award criteria
Judges citations

  • Climbing the Mountain Together: Understanding Customers in the Mobile Market Place
    Lizet Aufderheijde , MESH Planning & Leena Mana, O²
  • Surprises and Aha! Moments: Understanding People’s Experiences of Mobile Networks
    Fiona Blades, MESH Planning & Andy Moore, Vodafone
  • Understanding the Healthcare Shopper
    Reckitt Benckiser & dunnhumby
  • The Future of Work
    Truth & Nokia


MRS Award for Public Policy/Social Research

Award criteria
Judges citations

  • Breaking the Cycle of Offending
    Angela Browne, QA Research
  • CivicWatch Perception Survey
    CivicWatch, Westminster City Council & Ipsos MORI
  • Climate Change: Linking Attitudes with Behaviour to Size the Opportunities for Saving Carbon Emissions
    Tom Channing, Drummond Madell & Jennie Abelman, The Energy Saving Trust
  • Scoping Social Marketing Intervention Strategies in Tackling Obesity and Developing a Healthy Weight Management Initiative in Barnsley
    Kirsty Waknell, Fit for the Future, Caroline Herring & Julie Walker, Quaestor


MRS/AURA Insight Management Award

Award criteria
Judges citations

  • Living Research: Firefish/Firefilms & GNL
  • O² Corporate Advisory Council: The O² Insight Engine
    Intrepid
  • The Co-operative: The Business of Engagement
    The Co-operative Trading Group & Maritz Research
  • If You’ve Got it, Flaunt it: How to Use your Hidden Assets
    Catriona Ferris, Unilever & Judith Steinert, The Insight Connection


MRS/BIG Business-to-Business Research Award

Award criteria
Judges citations

  • SME Immersion 2007
    James Burckhardt, ICM Research and Nick Bassett, Vodafone Enterprise Business Unit
  • The Business of Business Communities -
    Nia Emlyn-Jones, formerly FreshMinds
  • Royal Mail Joint Expectations Management Model
    Laura Godfrey, Synovate and Claire Rainey, Royal Mail Group


MRS/ASC Award for Technology Effectiveness

Award criteria
Judges citations

  • E-Tabs for E-Tabs Enterprise 2007
  • Red Centre Software for Ruby
  • Nunwood for Fizz

IJMR Collaborative Research Award

Award criteria
Judges citations

  • Predicting purchase decisions with different conjoint analysis methods: a Monte Carlo simulation, IJMR Vol. 49, issue 3
    Klaus Backhaus (Westphalian Wilhelms-University of Muenster), Thomas Hillig (Alstom Schweiz AG) and Robert Wilken (Westphalian Wilhelms-University of Muenster)
  • Online access panels and tracking research: examining the conditioning issue, IJMR Vol. 49, issue 5
    Clive Nancarrow (Bristol Business School) and Trixie Cartwright (TNS Global Interactive)
  • Tackling health inequalities using geodemographics – a social marketing approach, IJMR Vol. 50, issue 4
    Marc Farr (Dr Foster Intelligence and University College London), Jessica Wardlaw and Catherine Jones (University College London)


MRS Conference Awards

Finalists


Research magazine awards

Finalists

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