MRS

Search Site Map A-Z Directory Contact Us Home


Research Excellence & Effectiveness Awards

MRS Awards 2007 - shortlists

We are delighted that this year has seen the highest ever number of entries for the MRS Awards – more than double the previous year’s.

Professor Michael Thomas, Chair of the MRS Awards Panel, commented: “The astounding number – and quality – of entries this year is testimony to the efforts of those across the industry, working to drive research standards up and deliver ever-better results.  Our judging panel had a tough time this year, sifting through many impressive submissions.  But the strength of the shortlist speaks for itself – with innovative research methodologies, exploring little-charted territories and taking market research right into the boardroom, these entrants have much to be proud of. “

MRS Awards Panel

MRS Silver Medal

  • Comparing methods of brand image measurement - Carl Driesener & Jenni Romaniuk, IJMR vol 48, issue 6
  • Looking for the emotional unconscious in advertising - David Penn, IJMR vol 48, issue 5
  • Developing reliable online polls - Nick Sparrow, IJMR vol 48, issue 6

Read what the judges said


David Winton Award (sponsored by TNS)

  • Mixed mode: the only ‘fitness’ regime? - Bill Blyth, Research 2007 paper
  • 50 years using the wrong model of TV advertising - Robert Heath & Paul Feldwick, Research 2007 paper
  • Developing reliable online polls - Nick Sparrow, IJMR vol 48, issue 6

Read what the judges said


MRS Applications of Research Award (Research Effectiveness Case History)

  • Youth Tribes - Channel 4, Voodoo, Ramp Industry
  • Balanced Scorecard Development - The Co-Operative Group
  • National DAB Multiplex Application - 4 Digital Group
  • Premier Travel Inn Guest Recommend Programme - ORC International

Read what the judges said


MRS/AURA Insight Management Effectiveness Award (sponsored by McCallum Layton)

  • Making Advertising Work - Dairy Crest & TNS Worldpanel
  • SME Customer Prioritisation & Segmentation (HM Revenue & Customs) - Quadrangle
  • Sky Tracker - Sky, Oxford Strategic Marketing , SPA & CFl

Read what the judges said


ISBA Award (sponsored by ISBA)

  • Measuring emotional engagement in advertising - Orlando Wood, BrainJuicer Labs
  • Christian Aid: Capturing the effectiveness of a small campaign using TROI - Fiona Blades, MESH Planning & Anna Tetlow, SHOP
  • It ain’t what you view, it’s the way that you view it’ - Thinkbox

Read what the judges said


MRS Public Policy/Social Research Effectiveness Award

  • Branding for Children: Childline & NSPCC - Development of the Children & Young Persons Support Service - Roz Barley, HPI Research
  • Make Poverty a Story: Understanding & shaping attitudes to 21stC UK Poverty - Sarah Castell & Julian Thompson, Ipsos MORI Hothouse & Anne Harrop, Helen Barnard, Teresa Harley, Joseph Rowntree Foundation
  • SME Customer Prioritisation & Segmentation (HM Revenue & Customs) - Quadrangle

Read what the judges said


MRS/BIG Business Research Effectiveness Award

  • Prince of Wales’s May Day Business Summit on Climate Change – Opinion Leader
  • Adding Value to Business Mail – Quadrangle
  • The BT Corporate Panel – GfK NOP and BT

Read what the judges said


MRS/ASC Award for Technology Effectiveness

  • BuzzBack Market Research - eCollageTM and Tag Cloud Viewer (Web 2.0-based research tools)
  • ISTI-CNR – VCS (automatic verbatim coding system)
  • QSR International – Xsight (qualitative data analysis tool)
  • Square Systems Ltd – Opinion 8 (Automated telephone / IVR system)

Read what the judges said

Back to Awards


What's New - Membership - Company Partner Service - Members' Area - Code/Guidelines - Qualifications - Training - Awards
Events - Networking - Publications - Media Info - Market Research - Search - Site Map - A-Z Directory - Contact Us - Home

© Copyright 2007 MRS - Privacy Statement - Terms and Conditions - Legal Information