MRS Awards 2008 - shortlists
This year found us confronted by a record number of submissions. The quality overall was excellent and making shortlists not an easy task. Comments on the best that the Panel encountered included:
- ‘Research clearly contributed to the strategy and execution to good effect.’
- ‘Very good case study, clearly demonstrating the fundamental and integral contribution of research to a very successful campaign.’
- ‘Brilliantly presented.’
- ‘Well constructed multifaceted work in a difficult area….’
- ‘Very strong case of innovation and clear powerful results coming from new approaches and new thinking.……’
MRS Awards Panel
MRS Silver Medal (for best paper in IJMR in 2007)
Judges citations
-
The Role of Implicit & Explicit Ad Memory in Ad Persuasion: Re-thinking the Hidden Persuaders, IJMR Vol 49, issue 1
Alastair Goode
- Assessing Mobile-Based Online Surveys: Methodological Considerations & Pilot Study in an Advertising Context, IJMR Vol 49, issue 5
Shintaro Okazaki
- Development of a Research Tool for the Elicitation of Consumer Response, IJMR Vol 49, issue 5
Tracy X.P Zou & W.B Lee
David Winton Award (for innovation in research methodology)
Award criteria
Judges citations
- A New Measure of Brand Attitudinal Equity Based on the Zipf Distribution, IJMR Vol 50, issue 2
Jan Hofmeyr, Paul Holtzman, Victoria Goodall & Martin Bongers
- Emergent Inquiry: Reflections on the Development of Qualitative Research
Sheila Keegan
- Harnessing the Power of Metaphor: A New Approach to Measuring Emotion
David Penn
- The Design & Precision of Data-Fusion Studies, IJMR Vol 49, issue 4
Trevor Sharot
MRS Award for Advertising & Media Research
Award criteria
Judges citations
- Using Metaphor to Capture Emotional Response in Advertising
Judith Henderson & David Penn, Conquest Research
- Seeing Through the Eyes of the Consumer
Alice Schaffer, Euro RSCG London, Philip Wilson, Alastair Goode & Sam Hutton, Eye Mind Research
- Emotional Charge: The New Media Currency for the 21st Century
MESH Planning & Omnicom Media Group
- TV & On-Line: Better Together
David Brennan, Thinkbox, Sorcha Proctor, IAB, Caroline Rushton & James Bryson, Qmedia
MRS Award for Applications of Research
Award criteria
Judges citations
- Project Shooting Star: Shaping the Growth Strategy for Premier Inn
Cris Tarrant, BDRC, Gerard Tempest, Whitbread & Mark Dickens, TRI
- Generating and Testing the Ideas that will Smell Just Right!
Evert Bos, BrainJuicer & Jaroslav Cir, Unilever
- The Importance of Being ‘Dave’
Luke Hales , UKTV, James Bryson & Ross Taylor, Qmedia
- The Launch of ‘Virgin Mobile’ Branded Service to India’s Youth Market
Virgin Mobile India & Nunwood
MRS Award for Financial Services Research
Award criteria
Judges citations
- On the Money: Understanding Young People’s Financial Information Needs in Order to Create an Engaging online Resource
Nancy Macdonald, 2CV & Krishan Lathigra, COI
- Improving Service Delivery Through Longitudinal Customer Panels
Mark Long, BDRC & Stephanie Dungate, Barclays
- The Use of Online Data-Collection in Financial Services Market Measurement Research: The FRS Experience
Nick Watkins, Corrine Moy, Ben Steer & Mike Cooke, GfK NOP
- The Future of Financial Distribution and Advice: Research for AEGON UK
Opinion Leader
MRS Award for New Consumer Insights
Award criteria
Judges citations
- Climbing the Mountain Together: Understanding Customers in the Mobile Market Place
Lizet Aufderheijde , MESH Planning & Leena Mana, O²
- Surprises and Aha! Moments: Understanding People’s Experiences of Mobile Networks
Fiona Blades, MESH Planning & Andy Moore, Vodafone
- Understanding the Healthcare Shopper
Reckitt Benckiser & dunnhumby
- The Future of Work
Truth & Nokia
MRS Award for Public Policy/Social Research
Award criteria
Judges citations
- Breaking the Cycle of Offending
Angela Browne, QA Research
- CivicWatch Perception Survey
CivicWatch, Westminster City Council & Ipsos MORI
- Climate Change: Linking Attitudes with Behaviour to Size the Opportunities for Saving Carbon Emissions
Tom Channing, Drummond Madell & Jennie Abelman, The Energy Saving Trust
- Scoping Social Marketing Intervention Strategies in Tackling Obesity and Developing a Healthy Weight Management Initiative in Barnsley
Kirsty Waknell, Fit for the Future, Caroline Herring & Julie Walker, Quaestor
MRS/AURA Insight Management Award
Award criteria
Judges citations
- Living Research: Firefish/Firefilms & GNL
- O² Corporate Advisory Council: The O² Insight Engine
Intrepid
- The Co-operative: The Business of Engagement
The Co-operative Trading Group & Maritz Research
- If You’ve Got it, Flaunt it: How to Use your Hidden Assets
Catriona Ferris, Unilever & Judith Steinert, The Insight Connection
MRS/BIG Business-to-Business Research Award
Award criteria
Judges citations
- SME Immersion 2007
James Burckhardt, ICM Research and Nick Bassett, Vodafone Enterprise Business Unit
- The Business of Business Communities -
Nia Emlyn-Jones, formerly FreshMinds
- Royal Mail Joint Expectations Management Model
Laura Godfrey, Synovate and Claire Rainey, Royal Mail Group
MRS/ASC Award for Technology Effectiveness
Award criteria
Judges citations
- E-Tabs for E-Tabs Enterprise 2007
- Red Centre Software for Ruby
- Nunwood for Fizz
IJMR Collaborative Research Award
Award criteria
Judges citations
- Predicting purchase decisions with different conjoint analysis methods: a
Monte Carlo simulation, IJMR Vol. 49, issue 3
Klaus Backhaus (Westphalian Wilhelms-University of Muenster), Thomas Hillig (Alstom Schweiz AG) and Robert Wilken (Westphalian Wilhelms-University of Muenster)
- Online access panels and tracking research: examining the conditioning issue, IJMR Vol. 49, issue 5
Clive Nancarrow (Bristol Business School) and Trixie Cartwright (TNS Global Interactive)
- Tackling health inequalities using geodemographics – a social marketing approach, IJMR Vol. 50, issue 4
Marc Farr (Dr Foster Intelligence and University College London), Jessica Wardlaw and Catherine Jones (University College London)
MRS Conference Awards
Finalists
Research magazine awards
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