Public Policy / Social Research shortlist
 Winner: Make Poverty a Story: Understanding & Shaping attitudes to 21stC UK Poverty
Sarah Castell & Julian Thompson, Ipsos MORI Hothouse & Anne Harrop, Helen Barnard, Teresa Harley, Joseph Rowntree Foundation
What the judges said:
This research challenges and redefines the agenda around modern day poverty. It demonstrates a really effective blend of traditional and less-traditional techniques, which together combine into an effective communications platform for influencing and changing thinking.
The judges selected this as the winner because it stood out from a strong and varied field as both an important programme of work, well executed, and having a significant impact on improving understanding of a major issue.
Finalists:
Branding for Children: Childline & NSPCC
The Development of the Children & Young Persons Support Service - Roz Barley, HPI Research
What the judges said:
This entry was selected as it as a well-written example of good quality professional research driven by passion for the underlying issues, and likely to have had to manage many diverse and challenging issues in bringing it to a tangible and impactful fruition.
SME Customer Prioritisation & Segmentation (HM Revenue & Customs)
Quadrangle
What the judges said:
The judges recommended this submission because it tackles an issue (business segmentation in a Government context) rarely considered in public policy and social research, and provides a good quality research and insightful case study on needs-based segmentation, with clear and real outcomes.
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