Forthcoming Conferences

Healthcare Research

23 February 2012, London

The healthcare sector has consistently been the home of imaginative and effective research work. It is also, perhaps, the most challenging of sectors with its complex structures, myriad stakeholders and tight legislation. In this fascinating one-day conference you will listen in to some illuminating case studies, take part in debates and network with others working in this most active of research arenas.

Don’t miss key insights from MRS, BHBIA, EphMRA, Lilly, Bausch & Lomb, Hertfordshire PCTs, Clarity Pharma, DDB Remedy and Lighter Life

www.research-live.com/events

Innovation Development

7 March 2012, London

Tapping into the needs, preferences and desires of customers is a sure way to achieve higher returns and manage risk in new product development. But a surprising amount of companies still don’t value the importance that customer insight can add to concept, product and proposition development. Join leading global brands and market research experts that are incorporating market research into their innovation development who have demonstrated how user-led NPD has generated better returns – and increase your chances of innovation success.

Featuring contributions from Orange France Telecom, Boehringer Ingelheim, BT, GSK, Future Drinks Company and RoyalSun Alliance

www.research-live.com/events

MRS Annual Conference 2012

The festival of ideas

20-21 March 2012, London

You won’t want to miss this year’s line up of thought-leaders, debates and intelligence. Widen your horizons. Power your business. Sharpen your skills.

www.mrsannualconference2012.com

Recent Conferences

Online Methods

Maximise engagement, response rates and quality of research

26 January 2012, London

The debate around online research ethics and quality has been raging and still there is disagreement about the approach to take. Clients are grappling with the issues of collecting online data and looking at how to get the most out of online surveys and communities, however, a host of newer online research methodologies are gaining traction that offer new and exciting possibilities for market researchers. Hear how global companies including easyjet, SevenSeas, and T-Mobile are using online methodologies to monitor and engage with their customers.

www.research-live.com/events

Kids and Youth Research

New insights on the next generation

16 November 2011, London

Researchers are continually looking for innovative research methodologies that will help get them closer to young people to really understand what it’s like to be young today. Hear from how to use social media, gamification and peer to peer research effectively and ethically to gain insights into behaviour, attitudes and actions of young people from experts including: Nickelodeon, BBC, PR Week, Unilever, Egmont Publishing Group, Sky Broadcasting, DCThomson & Co, the National Young Volunteers Service and New Media Age magazine.

www.research-live.com/events

Mobile Insights 2011

Tap into real-time, location-based insights using powerful mobile research techniques

27 October 2011, London

The promise of what mobile can offer researchers is vast, but making mobile research work can be challenging and complex and depends on researchers making the right methodological, strategic and technical decisions. Join our leading panel of mobile experts as they guide you through the mobile research maze. Compare the pros and cons of different mobile research approaches in terms of cost, functionality, compatibility and user engagement. Evaluate issues of sample recruitment and sample representativeness. Hear mobile research case studies from: O2 Media, Spike TV, BBC Global News, Shortlist Media, JCDecaux Airport UK, SAS Solutions and Imagination

www.research-live.com/events

Financial Services Research

Building customer engagement, trust and loyalty

13 October 2011, London

In an industry where differentiation is difficult and brand advocacy is the goal, it is not surprising that financial services providers are turning to new research techniques to drive consumer understanding and offer service experiences that exceed expectations. Financial Services Research will showcase how leading UK banks, building societies and insurers are using online communities, stakeholder research, behavioural economics and other new models to generate deep and accurate insights into customers’ wants and needs. Hear how RBS, Nationwide, Legal & General, RSA, Ecclesiastical Insurance and the Money Advice Service are using research to generate insight and how they feed this insight into critical business processes.

www.research-live.com/events

Social Media Research

Ethical online techniques for monitoring, influencing and engaging key audiences

29 September 2011, London

Are you finding social media strategy an opportunity or a challenge? Are you struggling to put social media theory into practice? If you are, you’ll want to hear how global brands are listening to, engaging and influencing customers via social media techniques. Make sure you’ve got the right approach for your research and marketing objectives. Hear contributions from: LinkedIn, BBC, Unilever, ITN, O2,Orange France Telecom and the Highways Agency.

www.research-live.com/events

Fashion and Beauty Research

Stay on trend with consumers through effective research strategies

15 September 2011, London

Join some of the leading shapers of fashion and beauty in the complex and dynamic world of trend-setting and trend-spotting. Understand and respond to the social and cultural influences affecting purchasing decisions and ensure that your brand doesn’t become a brand of yesteryear. This is your opportunity to network with other insight managers from leading fashion and beauty brands and retailers. Don’t miss key contributions from market leaders including Very, VO5, P&G, Unilever, Chanel Four and PZ Cussons.

www.research-live.com/events

Advertising Research: Research-driven campaign strategies that engage and persuade consumers

14 July 2011, Crowne Plaza The City, London EC4V 6DB

Advertising Research will showcase innovative examples of how research insights are driving advertising strategies by helping to shape content and optimise planning of advertising campaigns. Improve interaction with your audience, identify channels that offer the greatest ROI, examine new techniques for engaging audiences and driving brand affiliation. Hear the latest research findings from The Walt Disney Company, Google, VCCP, Wieden & Kennedy, Yahoo, BBC Worldwide, IPA and Interactive Advertising Bureau Europe.

www.research-live.com/events

Food & Drink Research: Fresh insights on consumer trends, product strategies and testing

23 June 2011, Crowne Plaza The City, London EC4V 6DB

With consumer confidence still considered to be fragile and many consumers sticking to strict budgets, food and drink brands must quickly get to grips with consumer drivers and inhibitors. Meet the challenge of branding, positioning and promoting products in line with current consumer need. Hear the latest research findings from the Food Standards Agency and global food and beverage companies including Danone, Kraft Foods, TGI Friday’s, McCain, Northern Foods, A G Barr and TATA Global Beverages.

www.research-live.com/events

Brand Research: Feeding consumer insight into brand strategies to build, sustain and drive brand affiliation

9 June 2011, The Kings Fund, London W1G 0AN

Brand Research may not be able to promise the holy grail of brand strategy but it can guarantee a fantastic line up of leading brands, renowned brand gurus and innovative market research professionals who will demonstrate how through research, companies can get closer to knowing what their customers want from a brand and identifying how to match these expectations. Don’t miss key contributions from market leaders including Disney, lastminute.com, Reckitt Benckiser, Interbrand and the Ogilvy Group.

www.research-live.com/events

Social Research: Delivering actionable insights to stakeholders to drive supply and support public policy

26 May 2011, Crowne Plaza The City, London EC4V 6DB

With research budgets being slashed and research departments downsized, there is an urgent need for all commissioned social research in 2011 to deliver real benefits to its stakeholders and feed directly into current projects. Hear central government, local government and the third sector discuss the research challenges and research focus for the forthcoming year.

www.research-live.com/events

Media Research: Insight generation in the age of media convergence

12 May 2011, Congress Centre, London WC1B 3LS

Media Research will look at the role of research in measuring, commercialising and maximising content across various media platforms. We will examine media research from many different angles to create a comprehensive picture of what research has achieved, what it is achieving now and how it must evolve to meet the demands of the digital future. Representatives of media owners, agencies and systems owners will tackle the issues currently affecting all aspects of media research.

www.research-live.com/events

Retail Research: Understanding retail drivers and shopping behaviour

20 April 2011, Mint Hotel Tower of London, EC3N 4AF

Retail Research will examine how the UK’s leading retailers and FMCG brands are using a blend of innovative and traditional techniques to get closer to their customers and sell more effectively to them. Don’t miss key contributions from market leaders including Boots, Halfords, The Co-operative and John Lewis Partnership.

Programme highlights and videos

Research 2011: The Annual Conference

22–23 March 2011, Grange St Paul’s Hotel, London EC4V 5AJ

Research 2011 was a hotbed of inspiration, debate and actionable ideas. It was the most content-rich insight gathering for agencies, clients and anyone with a vested interest in understanding consumers and society.

Programme details and to book

New Product Development Research

9 March 2011, Crowne Plaza, London EC4V 6DB

The New Product Development Research Conference will showcase how leading brands are connecting with customers and incorporating their wants and needs into idea generation, concept development, concept refinement and product testing to improve their chances of new product success. Listen in on how GlaxoSmithKline, Nokia, Reckitt Benckiser, Kerry Foods, TalkTalk and Bupa are incorporating consumer insights into their innovation development processes.

Programme details

Healthcare Research

24 February 2011, Sofitel St James, SW1Y 4AN

With product pipeline slowdowns leading to reduced research budgets, increased patient knowledge affecting NPD, and emerging markets set to play a dominant role healthcare research is facing a major change. Don’t miss insights from Boehringer Ingelheim, Pfizer, NHS Sefton Community Health Services and our keynote Prof Lord Winston.

Programme details

Online Research Methods

27 January 2011, Crown Plaza London, EC4V 6DB

Online Research Methods will help market research agencies and big-brand businesses navigate the complexities of online engagement, survey design, social media mining, brand building and monitoring. Don’t miss case studies from Unilever, B&Q, Intercontinental Hotel Group, T-Mobile, Pedigree and Synovate.

Programme details

Kids & Youth Research

25 November 2010, Crown Plaza London, EC4V 6DB

This conference will assess innovative research methods and raise important questions about the responsibilities that researchers and marketeers have when engaging and influencing this fascinating segment. Learn from MTV and Levi Strauss case studies and key insights from the BBC, IKEA, Girlguiding UK, NHS Tower Hamlets and from young people themselves.

Programme details

IJMR Research Methods Forum 2010: Fit for Purpose

2 November 2010, The Royal Society, London SW1Y 5AG

The aim of the third annual IJMR Research Methods Forum is to go back to basics and re-assess the fundamentals of designing effective research projects in today’s world, where time is often of the essence and there are significant pressures on costs. The Forum will explore the challenges facing previously accepted ‘best practice’, their impact on the future direction of methodology, and whether the principles of good research design are under real threat.

Programme details

Advertising Research

27 October 2010, London

The latest developments in advertising research techniques and how these techniques can be used to maximum effect. Don’t miss key contributions from market leaders including PepsiCo, IPA, and Thinkbox

Programme details

Financial Services Research

14 October 2010, Congress Centre, 28 Great Russell Street, London WC1B 3LS

Hear about crucial changes in the financial services sector and how they are creating a need for data and insights in FS firms. Learn about key trends and methodologies that are delivering high-value research and take away killer ideas that will wow every FS client.

Programme details

Social Media Research

23 September 2010, The Cumberland, Great Cumberland Place, London W1H 7DL

Social Media Research will examine how research professionals can use social media to best capture customer insights, engage with customers positively and improve accuracy of social media research findings. Don’t miss key contributions from O2, METRO, The Guardian and many more

Programme details

Food and Drink Research

14 July 2010, Crowne Plaza London – The City, London EC4V 6DB

Successful recipes for daring innovation, actionable insight and durable profitability – a conference packed with ideas and practical advice to help you to conduct effective research in an increasingly competitive environment.

Find out how consumers engage with brand messages in a fragmented landscape, understand shopper behaviours and capitalise on the primary shifts in the market.

Key contributions from Burger King, Coca-Cola, Mission Foods and Wrigleys.

Programme details

Mobile Insights

30 June 2010, London Chamber of Commerce and Industry, 33 Queen Street, London EC4R 1AP

Mobile phones present rich opportunities for researchers wanting to gain broad and deep ethnographic insights into their target market.

Learn how Yahoo, T-Mobile, Channel 4, and many more, use the mobile channel in a range of innovative ways to reveal new insights, better understand behaviour and drive improvemments through their organisations.

Programme details

Social Research

26 May 2010, Sofitel St James, London SW1Y 4AN

Innovative approaches to charting social change, engaging respondents and creating effective communications.

Hear how leading authorities, voluntary oranisations and brands are using a compelling mix of innovative and traditional market research techniquest to get closer to their customers.

Programme details

Retail Research

5 May 2010, Sofitel St James, London SW1Y 4AN

Leading UK retailers and manufacturers are employing a combination of innovative and traditional market research techniques to get closer to their customers and sell to them more effectively. Hear how eye-tracking technology, neuromarketing, virtual reality, RFID, video surveillance and social communities can help you uncover customer insights and drive revenue-enhancing retail strategies.

Programme details

Research 2010: The Annual Conference

23-24 March 2010, Park Plaza Riverbank, London

Programme details

Data Matters

17 February 2010, Mayfair Conference Centre, London W2

Businesses strive to understand customers, target demographics and gain deep insight into the wants and needs of their audience. Presentations given by Interbrand and Oracle among others illustrated data techniques designed to maximise insight into customer bases.

Programme details

Children: Seen and heard

This event took place on 27 January 2010.

Now in its fourth year, this conference showcased cutting-edge case studies, aired insightful opinion and hosted stimulating debate and was a must-attend event for agencies and clients wanting to capitalise on the fast-moving developments in this most challenging of sectors. The way we consume and interact with media has been transformed. Passive consumers of mainstream content are rapidly being replaced by sophisticated niche audiences. Increased audience interaction with new media platforms is paving the way for more active users of content with a new set of media expectations and behaviours.

Programme and further details

New media and technology

This conference took place on 19 November 2009

The way we consume and interact with media has been transformed. Passive consumers of mainstream content are rapidly being replaced by sophisticated niche audiences. Increased audience interaction with new media platforms is paving the way for more active users of content with a new set of media expectations and behaviours.

Programme and further details

IJMR Research Methods Forum 2009

Stop asking, start listening

This conference took place on 4 November 2009

Should research methods be more concerned with listening to what consumers and citizens say, rather than pre-framing the agenda by asking pre-defined questions or using discussion guides?

Programme and further details

Report on research-live (5 November)

Target: 350 Million Consumers!
How Geodemographics is being applied across an ever expanding Europe

This conference took place on 1 April 2009

As organisations expand to operate across national boundaries, market targeting methodologies must follow this expansion. This conference looked at how geodemographics is being used across Europe to help organisations to optimise the definition of target markets.

Report and Presentations

Research 2009: The Annual Conference

This conference took place on 24 & 25 March 2009

Programme and highlights
Conference Awards

Details of previous one-day Research Conferences can be found on the research-live website.