Forthcoming Conferences
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Targeting for Multi-Channel Marketing – CGG Seminar
24 November 2010, SCI, 14/15 Belgrave Square, London, SW1X 8PS
Programme details to follow.
Register here to receive further information when it is available.
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Social Media Research
23 September 2010, The Cumberland, Great Cumberland Place, London W1H 7DL
Early bird deadline: 20 August
Social Media Research will examine how research professionals can use social media to best capture customer insights, engage with customers positively and improve accuracy of social media research findings. Don’t miss key contributions from O2, METRO, The Guardian and many more
Programme details and to book
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Financial Services Research
14 October 2010, Congress Centre, 28 Great Russell Street, London WC1B 3LS
Early bird deadline: 10 September
Hear about crucial changes in the financial services sector and how they are creating a need for data and insights in FS firms. Learn about key trends and methodologies that are delivering high-value research and take away killer ideas that will wow every FS client.
Programme details and to book
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Advertising Research
27 October 2010, London
Early bird deadline: 24 September
The latest developments in advertising research techniques and how these techniques can be used to maximum effect. Don’t miss key contributions from market leaders including PepsiCo, IPA, and Thinkbox
Programme details and to book
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2 November 2010, The Royal Society, London SW1Y 5AG
Early bird deadline: 4 October
The aim of the third annual IJMR Research Methods Forum is to go back to basics and re-assess the fundamentals of designing effective research projects in today’s world, where time is often of the essence and there are significant pressures on costs. The Forum will explore the challenges facing previously accepted ‘best practice’, their impact on the future direction of methodology, and whether the principles of good research design are under real threat.
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Recent Conferences |
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Mobile Insights
30 June 2010, London Chamber of Commerce and Industry, 33 Queen Street, London EC4R 1AP
Mobile phones present rich opportunities for researchers wanting to gain broad and deep ethnographic insights into their target market.
Learn how Yahoo, T-Mobile, Channel 4, and many more, use the mobile channel in a range of innovative ways to reveal new insights, better understand behaviour and drive improvemments through their organisations.
Programme details
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Food and Drink Research
14 July 2010, Crowne Plaza London – The City, London EC4V 6DB
Successful recipes for daring innovation, actionable insight and durable profitability – a conference packed with ideas and practical advice to help you to conduct effective research in an increasingly competitive environment.
Find out how consumers engage with brand messages in a fragmented landscape, understand shopper behaviours and capitalise on the primary shifts in the market.
Key contributions from Burger King, Coca-Cola, Mission Foods and Wrigleys.
Programme details
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Social Research
26 May 2010, Sofitel St James, London SW1Y 4AN
Innovative approaches to charting social change, engaging respondents and creating effective communications.
Hear how leading authorities, voluntary oranisations and brands are using a compelling mix of innovative and traditional market research techniquest to get closer to their customers.
Programme details
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Retail Research
5 May 2010, Sofitel St James, London SW1Y 4AN
Leading UK retailers and manufacturers are employing a combination of innovative and traditional market research techniques to get closer to their customers and sell to them more effectively. Hear how eye-tracking technology, neuromarketing, virtual reality, RFID, video surveillance and social communities can help you uncover customer insights and drive revenue-enhancing retail strategies.
Programme details
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Research 2010: The Annual Conference
23-24 March 2010, Park Plaza Riverbank, London
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Data Matters
17 February 2010, Mayfair Conference Centre, London W2
Businesses strive to understand customers, target demographics and gain deep insight into the wants and needs of their audience. Presentations given by Interbrand and Oracle among others illustrated data techniques designed to maximise insight into customer bases.
Programme details
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Children: Seen and heard
This event took place on 27 January 2010.
Now in its fourth year, this conference showcased cutting-edge case studies, aired insightful opinion and hosted stimulating debate and was a must-attend event for agencies and clients wanting to capitalise on the fast-moving developments in this most challenging of sectors. The way we consume and interact with media has been transformed. Passive consumers of mainstream content are rapidly being replaced by sophisticated niche audiences. Increased audience interaction with new media platforms is paving the way for more active users of content with a new set of media expectations and behaviours.
Programme and further details. |
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New media and technology
This conference took place on 19 November 2009
The way we consume and interact with media has been transformed. Passive consumers of mainstream content are rapidly being replaced by sophisticated niche audiences. Increased audience interaction with new media platforms is paving the way for more active users of content with a new set of media expectations and behaviours.
Programme and further details
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Stop asking, start listening
This conference took place on 4 November 2009
Should research methods be more concerned with listening to what consumers and citizens say, rather than pre-framing the agenda by asking pre-defined questions or using discussion guides?
Programme and further details
Report on research-live (5 November)
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Target: 350 Million Consumers!
How Geodemographics is being applied across an ever expanding Europe
This conference took place on 1 April 2009
As organisations expand to operate across national boundaries, market targeting methodologies must follow this expansion. This conference looked at how geodemographics is being used across Europe to help organisations to optimise the definition of target markets.
Report and Presentations
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Research 2009: The Annual Conference
This conference took place on 24 & 25 March 2009
Programme and highlights
Conference Awards |
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Details of previous one-day Research Conferences can be found on the research-live website. |
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