IJMR Research Methods Forum 2011:

Programme

9.00-9.30 Registration

9.30-9.45 Chairman’s opening remarks
Peter Mouncey, Editor-in-Chief, International Journal of Market Research

9.45-10.30 Creative co-operation
Ed Mayo, Secretary General, Co-operatives UK
Who will create and who will own the knowledge in our emerging knowledge economy?

10.30-11.15 Decisions, decisions, decisions…
Orlando Wood, Managing Director, BrainJuicer Labs
What we’re learning about decision-making and where we go from here
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11.15-11.30 Refreshments

11.30-12.00 How is neuroscience revolutionising the way we do marketing?
Professor Gemma Calvert, Founding Partner, Neurosense

12.00-12.30 Scientific Realism
Graham Page, Executive Vice President, Consumer Neuroscience, Millward Brown
What ‘neuromarketing’ can and can’t tell us about consumers

12.30-13.15 Real-time experience tracking gets closer to the truth
Fiona Blades, Co-founder MESH Planning
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13.15-14.15 Lunch

14.15-15.00 I’ll (mostly) have what she’s having
Mark Earls, Founder, HERD
The opportunity for a new breed of research methodologies

15.00-15.45 Honesty or unreliability?
Tommi Lehtonen, Whitevector
Social media research as a source of consumer insight
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15.45-16.00 Refreshments

16.00-16.45 Consumer Reality: How Consumers Construct Brands
Chris Barnham, Chris Barnham Research and Strategy
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16.45-17.00 Chairman’s closing remarks

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