Food and Drink Research 2012

London, 24 MAY 2012

Food and Drink Research 2012 will tackle the growing pressures on the food and drink industry in this tumultuous and exciting climate. Hear cutting edge insights from the industry’s key players including contributions from Pepsico, Premier Foods, General Mills, Dairy Crest, Danone, and the Crop Protection Association.

Learn how to:

• Use market research to revamp and reposition food and drink brands effectively to keep them relevant for today’s consumer
• Develop online communities and co-creation techniques to inform NPD and brand communication strategies
• Uncover consumer attitudes towards food science issues and the natural food genre
• Identify and tap into the emotional drivers that influence food and drink purchases
• Discover the latest sensory research findings and how powerful these insights are when combined with other research techniques

Five reasons to book your place today

• Pepsico is feeding consumer and market research into its NPD processes to improve launch success
• Mr Kipling identified the emotional drivers that influence consumers and redesigned its brand to match them
• Nature Valley established an online community to shape and drive a brand communications campaign
• The Crop Protection Association is uncovering consumers attitudes towards food science and questioning the current industry status quo on GM foods
• SAVE £100 with the Early Bird Discount when you book before 11 May

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With special thanks to:

Media Partner

Breaking market research news, latest job vacancies, industry reports, in-depth analysis and cutting-edge opinion for customer insight professionals.

MRS 80th anniversary sponsor:

WALR

Walr is a data creation company that supports insight professionals globally. It specialises in reaching diverse audience segments, leveraging proprietary technology, and offering bespoke services.

With a comprehensive suite of tools, backed by a team of seasoned industry professionals, Walr’s services include efficient data collection methods, intuitive data visualisation and reporting techniques, and supportive and transparent advice.

Walr exists to unify the complex and fragmented research process by introducing more efficient, rapid, and straightforward methods.

MRS is proud to support:

MRBA

The MRBA is the industry’s only charity and is here for when life gets tough. The MRBA assists those facing financial hardship due to illness, bereavement, personal difficulties, or imminent financial distress. To date it has supported over 1,100 individuals, distributing more than £1 million in aid, either through grants or interest-free loans.

The MRBA is here for anyone, young or old, who has worked in the UK market or social research industry, as a supplier or client, for at least two years – whether in research, insights, operations, analysis, interviewing or management.

The MRBA also offers bursaries for those wishing to further their research knowledge and gain qualifications but who are unable to fund it financially. If you would like to learn more, or help us to provide financial support to colleagues in distress.