Food and Drink Research 2012

London, 24 MAY 2012

Food and Drink Research 2012 will tackle the growing pressures on the food and drink industry in this tumultuous and exciting climate. Hear cutting edge insights from the industry’s key players including contributions from Pepsico, Premier Foods, General Mills, Dairy Crest, Danone, and the Crop Protection Association.

Learn how to:

• Use market research to revamp and reposition food and drink brands effectively to keep them relevant for today’s consumer
• Develop online communities and co-creation techniques to inform NPD and brand communication strategies
• Uncover consumer attitudes towards food science issues and the natural food genre
• Identify and tap into the emotional drivers that influence food and drink purchases
• Discover the latest sensory research findings and how powerful these insights are when combined with other research techniques

Five reasons to book your place today

• Pepsico is feeding consumer and market research into its NPD processes to improve launch success
• Mr Kipling identified the emotional drivers that influence consumers and redesigned its brand to match them
• Nature Valley established an online community to shape and drive a brand communications campaign
• The Crop Protection Association is uncovering consumers attitudes towards food science and questioning the current industry status quo on GM foods
• SAVE £100 with the Early Bird Discount when you book before 11 May

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