Creating a step change in behaviour

Using BE to tackle obesity

The evening will be an exclusive opportunity to see one of the latest ideas to tackle obesity in London developed by Monkey See for NHS. You'll experience the idea in action and see how behavioural economics theories were used in its development.

You'll also have the chance to see the research that was conducted in both the development of the idea and the evaluation of its effectiveness, exploring how behavioural data was used together with attitudinal data to understand the whole picture.

This evening is for anyone who's interested in seeing how behavioural economics theories have been used in practice and their implications for how we conduct research.

Speakers: Helen Nuki, Monkey See & StepJockey

Helen has been working in research, advertising and marketing for 25 years and is passionate about understanding why people behave as they do and how communication can work to influence that behaviour

Alexa Arrowsmith, Monkey See

Alexa started her career in the graduate programme at Research International before moving on to be Head of Quant at Hall & Partners; having worked on hundreds of brands in just about every sector you can name, researching behaviour challenges at Monkey See is both inspirational and a welcome change.

Time: 18.00-19.30 followed by drinks and networking

Venue

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