How research helped resurrect a teenage brand

An MRS Scotland event

Overview:

A century-old family business, headquartered in Dundee, DC Thomson is now one of the UK’s leading media companies. Their range of newspaper and magazine titles are known and loved across the country with The Beano, The Dandy, Oor Wullie and The Broons firmly embedded in Scottish popular culture.

Known for their entrepreneurial flair, DC Thomson has a history of innovation, keeping up with the ever-changing media landscape and constantly evolving consumer demands. Customer insight has played an important role throughout the years and is at the heart of new product development and the evolution of current products and brands.

Hear about the challenges associated with conducting research as part of the innovation process and about the ultimate success of one recent project where research helped to resurrect a teenage brand.

Time: 6:15pm for a 6:30pm start