Editorial Board

Independent consultant and Visiting Fellow at Cranfield School of Management, specialising in key account management, CRM, market research and marketing metrics. Also Director of Research at the Institute of Direct Marketing and a member of the Executive Editorial Board of ‘Interactive Marketing’. Formerly responsible for Group Marketing Services & CRM Strategy at the Automobile Association, Peter Mouncey has presented at numerous conferences on marketing-related topics and has published widely.

Richard is Global CEO of Kantar Media Audiences, Kantar’s specialist division devoted to digital audience measurement and analysis across TV, Online and Radio. In this role he is responsible for leading a global business operating in more than 60 countries.

He has held a number of senior roles in Kantar. From 2009 to July 2012 he was CEO of Kantar Media’s TGI & Custom division. In this role he had responsibility for the Global TGI network of syndicated media and marketing studies and for developing Kantar’s custom media research business.

Prior to this he was Managing Director of BMRB from 2004 to 2008, launching the IIPS (Institute for Insight in the Public Services) and BMRB’s public consultation unit during his tenure. BMRB was named Best Agency at the 2005 UK MRS/BMRA Awards.
Richard has been involved in media and marketing research for over 25 years, managing proprietary strategic research for a wide range of media owner and agency clients, alongside high profile industry studies.

Reg is former President and Chief Operating Office of Market Strategies International, a US-based custom research agency where he continues to serve as a consultant. Prior to joining Market Strategies in 1995, he was Vice President of Research Services for NORC at the University of Chicago where he oversaw the national field staff, the company’s CATI centers, and its systems infrastructure. He is active in numerous professional associations and industry bodies including AAPOR, CASRO, ESOMAR and the Technical Committee responsible for ISO 20252 – Market Opinion and Social Research. He chaired the AAPOR task force that developed “The AAPOR Report on Online Panels,” is currently co-chair of its Task Force on Non-Probability Sampling and is a former chair of that organization’s Standards Committee. He also has served on ESOMAR project teams responsible for The 26 Questions, The Guideline on Research via Mobile Phone and The Guideline for Online Research. Throughout his career he has focused on the methodological and operational implications of new survey technologies including CATI, CAPI, and now Web. He writes and presents on these and related issues to diverse national and international audiences and blogs off and on as thesurveygeek.

Chris has run his own qualitative research consultancy, Chris Barnham Research and Strategy, for the past fifteen years, conducting projects in the UK, Western Europe, North America and the Far East. He began his research career on the client side at Whitbread before working at TNS and the Strategic Research Group. He is a Visiting Fellow at Kingston University and has a keen interest in the philosophical background to market research theory. He has written a number of papers in the IJMR on this area and one of these won the MRS Silver Medal for best paper in 2010.

Visiting Professor at Birkbeck College (London University), developing new ways of classifying areas, modelling their properties and handling flow data. Formerly Group Market Research Director at Whitbread responsible for market research, spatial analysis and direct marketing groups. Formerly Chairman of AURA, Council member of ESOMAR and Council member for the Association of Geographic Information.

Louise Cretton is trained in both qualitative and quantitative research, but with a particular interest in the former, and specialises in branding and communication research, strategic applications of research, and the values and drivers of unconscious decisions. She is Director of Principal Ventures and Market Evaluer, and Non-Executive Director of Pittards plc. From 1999–2007, she was Board Director of Leapfrog Research and Planning, and from 1992–1998 she was at Bournemouth University, firstly as Principal Lecturer and then Marketing Director. She previously worked at NOP, The Creative Business, McCann Erickson and Coca-Cola. She has been Chair of the MRS Conference Awards and is a member of the MRS Academic/Practitioner group.

Global Director of Marketing Sciences at GfK NOP, a Board Director of NOP Research UK and involved in the design and analysis of virtually all major surveys at NOP. A Chartered Statistician and fellow of the Royal Statistical Society, Corrine Moy advises and lectures widely on statistics for various organisations. She is a leading member of the Census Interest Group of the MRS and was joint editor of the MRS Guide to the Census (2001). She has published a number of papers in industry journals and won the best technical award for papers presented at the 1995 and 1999 MRS Conferences. Her main research interests are sampling methodology and multivariate analysis.

Research consultant and MD of Real Research. Member of ESOMAR Council and Chair of ESOMAR’s Public Standards Comimittee. Member of the Press Complaints Commission and the Financial Services Consumer Panel. Previous roles include MD of ATR UK, MD of Euroquest, Deputy MD of BMRB, MD of Mass Observation and CEO of Winona Research in the USA. Also had spells at Research International and Unilever. Former Chairman of the MRS.

Patten is Director of Research Methods and head of the Research Methods Centre at Ipsos MORI. He has a special interest in sample design and survey methodological issues, regularly publishes papers for journals and conferences and has taught survey research methods to MSc students at the London School of Economics and Surrey University. He is currently Chair of the Social Research Association (SRA), a fellow of the Royal Statistical Society (RSS), sits on the ESRC National Centre for Research Methods (NCRM) Advisory Committee and on the Understanding Society Methodological Advisory Committee. Before Ipsos MORI he worked at BMRB, Ipsos-RSL and SCPR (now the National Centre for Social Research). He has led or made major contributions to number of major UK surveys encompassing a wide range of methodologies, subject matters and population types, including the Citizenship Survey, the National General Practice Patient Survey, the National Adult Learning Survey and the British Crime Survey.

Alan Wilson - is Professor of Marketing at the University of Strathclyde Business School and Deputy Head of the Marketing Department. Prior to joining the University of Strathclyde, he held high level positions within leading London-based marketing research agencies and a management consultancy practice. He has written numerous articles on marketing research and has received a number of awards for his publications.

His textbook, Marketing Research: An Integrated Approach is in its second edition. He regularly acts as a marketing and market research advisor to a number of public and private organisations. He is also a full member of the Chartered Institute of Marketing, a Council member of The Market Research Society and he chairs the Society’s Professional Development Advisory Board. alan.wilson@strath.ac.uk