Industry ‘best’ come together at MRS Research 2005: Scotland
Date: 26 July 2005
Pioneers of new thinking and cutting-edge research solutions will come together to demonstrate some of the market research industry‘s most exciting developments, at the MRS ‘Best of Research 2005’ conference in Edinburgh, on 11 and 12 October 2005.
Bringing together some of the presenters shortlisted for a prestigious Research 2005 award, plus contributions from some of Research 2005’s Edinburgh-based speakers, the conference provides delegates with a snapshot of the most popular, dynamic and challenging papers presented at March’s annual conference at the Barbican, London.
Held at The Caledonian Hilton hotel, the two-day event begins with a networking dinner on the evening of 11 October and is followed by a day-long programme of presentations on some of the major issues and developments affecting the market research industry, through the eyes of leading experts. These include:
- Simon Blyth, CMI – Oral Care GIC, Unilever Italia and Simon Roberts, research director, Ideas Bazaar present ‘Re-thinging Market Research’ – nominated for ‘Best Newcomer’ and ‘Best New Thinking’
- Fiona Blades, planning director, Claydon Heeley Jones Mason, and Stephen Phillips, managing partner, Spring Research present ‘Decision Watch: Investigating the Decision Making Crime Scene’ – nominated for ‘Best New Thinking’
- Jo Butcher, market research manager for ENCAMS, and Simon Strutt, managing partner at The Marketing Works, present ‘Research that drove the metamorphosis of a public sector organisation’, nominated for ‘Best Presented Paper’
- John Kearon, chief executive of Brainjuicer, presents ‘Re-engineering quantitative research to access the Wisdom of Crowds’, nominated for ‘Best New Thinking’
- Martyn Richards, director at OPERA Research, presents ‘The Teen Brain: What’s going on in there?’ – nominated for ‘Best Presented Paper’ and ‘Best Paper Award’
In addition, two popular Research 2005 speakers who delivered papers of specific interest to Scottish delegates have been invited to present:
- Sue Granville, director, and Diarmid Campbell-Jack, research manager at George Street Research, plus Tom Lamplugh, transport and planning research for the Scottish Executive, present ‘Prevention, Perception And Policing’
- Roddy Glen, an independent consultant based in Edinburgh, presents ‘No more talking to the hand’
Andy Dexter, CEO of Incepta Marketing Intelligence and Research 2005 conference chair comments: “Research 2005 was a huge success – an enthralling three-day event which brought together experts from within and outside the research industry, commentating on critical issues which affect us all. The shortlist for the Research 2005 awards encapsulates what is best about our industry – exciting new methodologies, challenging concepts and the application of cutting-edge solutions for our clients. Delegates at ‘The Best of Research 2005’ have a real treat in store.”
The winners of the Research 2005 awards will be announced at the Research Excellence & Effectiveness Awards Dinner on 25 October at the Park Lane Hotel, London.
For further information or to attend ‘The Best of Research 2005’ conference please contact Sophie Russell-Ross at MRS on 020 7566 1876 or email sophie.russell-ross@mrs.org.uk or visit mrs.org.uk/conferenceseries.
Notes to editors
With members in more than 70 countries, MRS is the world’s largest professional association representing providers and users of market research and business intelligence. All individual members and company partner organisations must comply with the MRS Code of Conduct.
The Research 2005 award winners will be announced at the Research Excellence & Effectiveness Awards Dinner on 25 October at London’s Park Lane Hotel. The shortlist is as follows:
Best Paper Award
- Simon Chadwick, partner, Cambiar LLC, for 'Do we listen to journalists or clients? The real implications of change for the market research industry'
- Wendy Gordon, partner, Acacia Avenue, for 'Out with the new, in with the old'
- Martyn Richards, director, OPERA Research, for 'The teen brain: what’s going on in there?'
- Duncan Stuart, director, Kudos Organisational Dynamics, for 'Fuzz is the buzz'
Best Presented Paper Award
- Jo Butcher, market research manager, ENCAMS, and Simon Strutt, managing partner, The Marketing Works, for 'Research that drove the metamorphosis of a public sector organisation'
- Mark Earls, planning director, Ogilvy & Mather, for 'Rethinking prediction: were you still up when Bob called it for Kerry'
- Chris Forrest, partner, The Nursery Research & Planning, for 'Low attention processing and the awareness index. The philosophical schism ahead for advertising research'
- Martyn Richards, director, OPERA Research, for 'The teen brain: what’s going on in there?'
Best New Thinking Award
- Fiona Blades, planning director, Claydon Heeley Jones Mason and Stephen Phillips, Managing Partner, Spring Research, for 'Decision Watch: investigating the decision making crime scene'
- Simon Blyth, CMI-Oral Care GIC, Unilever Italia and Simon Roberts, research director, Ideas Bazaar, for 'Re-thinging market research'
- Chris Forrest, partner, The Nursery Research & Planning, for 'Low attention processing and the awareness index. The philosophical schism ahead for advertising research'
Best Newcomer Award
- Simon Blyth, CMI-Oral Care GIC, Lever Faberge Italia and Simon Roberts, research director, Ideas Bazaar, for 'Re-thinging market research'
- Luke Perry, research manager, RSM Robson Rhodes, for chairing and organising 'Agenda for the next generation'
- Julia Wolny, associate lecturer in Fashion Marketing, University of Arts London, for 'Individualised consumption – myth or reality?'
Best Contribution to Conference Award
- Luke Perry, research manager, RSM Robson Rhodes, for chairing and organising 'Agenda for the next generation'
- Research 2005 'Brain science' session, chaired by Dr David Lewis-Hodgson, research director, NeuroniX2
- Duncan Stuart, director, Kudos Organisational Dynamics, for 'Fuzz is the buzz'
- Rita Clifton, chairman, Interbrand, for chairing 'Brands stuff'
- Research 2005 'The roar of the crowds' discussion session
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