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MRS Creates New Deputy Director General RoleDate: 28 January 2005 David Barr, Director General of MRS, indicated that this appointment is part of a wider move to establish clearly differentiated identities and branding for MRS as a professional membership association led by Debrah Harding, and for the separate business division led by its Managing Director, Peter Greenwood. In late 2004, the commercial publishing and events operations of MRS were brought together under the Research brand, serving a much wider customer base beyond the MRS membership. The Research brand encompasses the industry magazine, directory, conferences, and awards dinner. In April 2005, MRS will launch a re-branding of the membership association (including a new logo), and will also launch the new MRS Company Partner service. Debrah Harding will have direct responsibility for industry and professional standards, professional development, external representation of market research, legislation and regulatory matters, public affairs and media relations, as well as overseeing policy on membership services and communications. Barr said: “Throughout her six years at MRS, Debrah has provided strong leadership on both policy and process development, particularly relating to professional standards and external representation. Her new role will broaden considerably the scope of her responsibilities.” Referring to her new role, Harding emphasised the continuing focus of MRS on promoting and supporting professionalism, excellence, and effectiveness in market research. “Over recent years”, she said, “MRS has worked successfully to expand its range of member services and industry-wide initiatives. Now this broader remit requires a cohesive approach to all areas of activity. I aim to strengthen further the position of MRS as the leading body for market and social researchers.” Harding added, “I am particularly looking forward to the challenges and opportunities arising from providing our services not only to individual research professionals, but also extending that provision into excellent value-for-money packages soon to be offered via the Company Partner service.” Note for editors
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The Market Research Society (MRS) – the professional association for market, social, and opinion researchers – has announced that Debrah Harding has been promoted to the new dual role of Director, Policy and Communication, & Deputy Director General.