The Green Consumer and the Credit Crunch

Date: 27 October 2008

The green revolution is showing no signs of abating, spawning a new generation of ‘green consumers’ - people who are willing to pay a premium for ethically produced products. But with the downturn in the economy it is easy to lose sight of how ethical companies and products fit into the bigger picture, and how green consumers are responding to the credit crunch.

To enable marketers and researchers to better understand this emerging segment of the market, Research Conferences is holding a one-day conference at the Lewis Media Centre, London, on Wednesday 19 November.

The Green Consumer will provide professionals across the marketing and research spectrum with practical information designed to increase their understanding of this evolving new market and its place in the current environment. The conference sets out to identify where consumers’ ethical priorities lie, what are the true motivating factors behind buying green, and what influence an economic downturn has on our environmental aspirations.

Chaired by Tim Baker, Founding Partner of Touchstone Partners, the conference will present high level speakers from both public and private sector organisations who will shed light on the ethical consumer based on first hand experience. These include Sian Berry from the Green Party, who will discuss how to measure green customer satisfaction, GfK NOP’s Corrine Moy, who will address ethical brands and what defines them, and Dr Claire Turner from WRAP who will outline how to integrate green insights into future decision-making and consumer education.

Further highlights include Sian Davies from Henley Centre Headlight Vision, who will address the all important issue of how the green consumer is responding to the credit crunch, and Lush’s Sarah McCartney who will outline the role research has to play in green product development.
Conference Chair, Tim Baker, is positive that the event will help delegates to find the optimum approach to targeting today’s cash strapped, environmentally conscious consumer. He comments: “It is widely accepted that effective green marketing provides companies with a competitive advantage, yet three out of four have no green marketing strategy in place. By giving delegates insight into the drivers behind green purchasing decisions this conference will make the business case for green even stronger. It will give them the opportunity to learn from the industry’s thought-leaders and promises to encourage debate and discussion, resulting in an enhanced understanding of this evolving market.“

The conference will be held on Wednesday 19 November from 8.30am until 5.00pm at the Lewis Media Centre, London SW1P 4RS. For more information or to book a place please email James Coyle at james.coyle@mrs.org.uk.

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For more information on MRS and its activities, please visit its website at www.mrs.org.uk or call the MRS press officer Emily Luscombe on 020 7636 7366 / email eluscombe@camarguepr.com

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