The B2B Alliance is a cross-Association initiative to provide Best Practice Guidelines
for B2B Marketing & Communications through a single source.
The alliance is a collaboration between the MRS and six other business and professional associations:
- Association of B2B Agencies
- British Promotional Merchandise Association
- Direct Marketing Association (8 Councils)
- Internet Advertising Bureau
- Institute of Direct Marketing
- Institute of Sales Promotion
The website, www.b2balliance.info provides an information portal with links to Best Practice
content contributed by each Trade Association, which currently
covers 12 B2B Marketing & Communication sectors.
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