The 2001 Census - How to benefit from the New Free Census Data
Speaker Profiles
 Prof
Martin Callingham, Birkbeck College
Martin Callingham is currently a visiting Professor in the School of
Geography at Birkbeck College, London University where he is developing
a research programme into novel ways of classifying areas and in characterising
population flow. He is a member of the Business Advisory and Area Classification
Groups of the Office of National Statistics.
Formerly, he was the Group Market Research Director of Whitbread where
he managed the market research, spatial analysis and direct marketing
groups.
He has a long history of involvement with The Market Research Society,
speaking widely and supporting its endeavour. He won the David Winton
Award for the best technical paper in 2000 and is a Fellow of the Society.
In the past he has been a Council Member of ESOMAR and Chairman of AURA,
the Association of Users of Research Agencies.
He has also been a member of Council of the Association of Geographic
Information (AGI) and was awarded the Best Paper Award at their 1996
Conference.
 Angela
Dale, University of Manchester
Angela Dale is Professor of Quantitative Social Research at the Centre
for Census and Survey Research at the University of Manchester. She
became Director of the ESRC Research Methods Programme in 2002 and was
formerly Director of CCSR. She leads the CCSR team providing academic
access and support for microdata samples (Samples of Anonymised Records)
from the Census. Angela Dale is also heading one of the 'value-added'
arms of the new Economic and Social Data Service - that responsible
for large-scale government surveys.
Angela's own research is concerned with ethnic and gender differences
in employment and the labour market.
Web sites:
ESRC Research programme: www.ccsr.ac.uk/methods
Samples of Anonymised Records: www.ccsr.ac.uk/sars
Economic and Social Data Service: www.esds.ac.uk
 Chris
Denham, Office for National Statistics
Chris Denham is head of Census Output and Geography at the Office for
National Statistics. He is a geographer by training and has been involved
in five censuses of population. His role has always been one of innovation
and improvement in the Census and associated data sources, and he believes
that the 2001 Census marks some major steps forward. He runs the project
which has ensured that the main output will be free at the point of
use with conditions which encourage joined up applications, with access
through the Neighbourhood Statistics Website as an option. He particularly
looks forward to seeing the use of a fully modernised geographical base
for output which is a culmination of first moves towards GIS over three
decades ago.
 Keith
Dugmore, Demographic Decisions Ltd
Keith Dugmore had already had a long and varied career in market analysis
before he founded Demographic Decisions in 1996.
At CACI Keith set up and managed the Public Services and Utilities
Group, became Director of Business Development and then Director of
its Financial Services Group. His earlier life included an enjoyable
time as a Census analyst at the Greater London Council. He is an active
member of both The Market Research Society and the Royal Statistical
Society.
Keith established Demographic Decisions to provide impartial advice
on the use of data to answer business questions. He has also set up
the Demographics User Group to represent 15 large commercial companies'
needs for government demographic data. Keith's clients include Bank
of Scotland, Cornhill, Marks & Spencer, PPP healthcare, Saga, Sainsbury,
Yell, and also the Cabinet Office, Office of the Deputy Prime Minister
and the Office for National Statistics.
 Seminar
Chair: Dr Barry Leventhal, Teradata Division of NCR
Barry Leventhal heads up Analysis and Modelling within the Teradata
Division of NCR UK. He was previously with Berry Consulting for nine
years, as Statistics Director and leader of its analytics team. There
he managed analysis projects and developments for a wide range of clients
in financial services, retail and other sectors. Barry has worked in
market research (ten years at AGB) and market analysis (five years at
Pinpoint). He chairs the Census & Geodemographics Group of the Market
Research Society, and also frequently speaks at conferences and writes
papers on geo-demographics and database analysis. He is a Fellow of
the Royal Statistical Society and a Chartered Statistician, as well
as a Fellow of the Market Research Society. Barry has degrees in Statistics
from University College London and a diploma in Computer Science from
Cambridge.
 David
Martin, University of Southampton
David Martin is Professor and Head of the Department of Geography at
the University of Southampton. He is also Coordinator of the ESRC/JISC
2001 Census Programme which aims to deliver census data and services
to students, teachers and researchers throughout UK Higher and Further
Education. David's personal research interests have been built around
the socioeconomic applications of geographical information systems and
he has been closely involved with the Office for National Statistics
in the development of the new system for the creation of output area
boundaries for the 2001 census.
Corrine Moy, NOP World
Corrine is a Board Director of the NOP Research Group and Director
of NOP Statistical Services. She has spent the last 15 years providing
statistical advice and consultancy within the market research industry,
after gaining degrees in Mathematics and Statistics.
She is a Chartered Statistician and fellow of the Royal Statistical
Society. She is also a full member of The Market Research Society and
a member of ESOMAR.
Corrine lectures widely on statistics for various organisations, including
The Market Research Society. She is joint editor and author of the 1991
MRS Guide to the Census and a leader member of the Census and
Geodemographics Group of the MRS.
A regular presenter at market research conferences, she won the 1995
and 1999 MRS Conference Award for Best Technical Paper.
 Peter
Sleight, Target Market Consultancy
Peter Sleight's early career was spent in brand marketing in the FMCG
sector, culminating in a five-year spell at ABM, the London advertising
agency, as a director and Head of Marketing.
While at ABM, Peter 'discovered' geodemographics when he became a client
of CACI and their recently-developed ACORN neighbourhood classification
system. Intrigued by this new way of looking at customer targeting,
he joined CACI in 1981 as Head of Consultancy, subse-quently setting
up Pinpoint Analysis with Gurmukh Singh in 1983. Peter continued as
a direc-tor of Pinpoint until 1991, when he established Target Market
Consultancy (TMC) to provide advice and consultancy on targeting matters.
Peter chairs the Association of Census Agencies, is contributing editor
to Database Marketing , is on the editorial board of the Journal of
Targeting, and writes and talks on targeting matters. The second edition
of his book 'Targeting Customers - how to use geodemographic and life-style
data in your business' was published in 1997.
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