The 2001 Census - How to benefit from the New Free Census Data

Now that the small area statistics are arriving, what benefits will result for practitioners?

After generating considerble publicity over the last two years, the bulk of the data from the 2001 Census are finally being published. A very knowledgeable team of speakers was assembled to brief users on the details of what is now available and what types of products are likely to be derived form the new Census data.

The innovations inherent in the 2001 Census were showcased and delegates learnt how this will bring benefits to user communities in market research and marketing. Census access means that, for the first time, Census data will be effectively 'free at the point of use'. This will undoubtedly lead to a much greater take-up of the data.

The Census Area Statistics will form an input to a new generation of neighbourhood classifications - what might we expect? How will the new samples of anonymised records be used? What new developments might we look forward to?

What are users anticipating? What is available?
Keith Dugmore, Demographic Decisions Ltd
Presentation (938KB)

Census Access, and latest news from ONS
Chris Denham, ONS Census Division
Presentation ( 778KB)

Benefits of new postcode-based Census geography
Prof. David Martin, Southampton University
Presentation (345KB)

Samples of anonymised records
Prof. Angela Dale, CCSR, University of Manchester
Presentation (151KB)

Getting and using the data; geodemographics and applications
Peter Sleight, Target Market Consultancy
Presentation (75 KB)

Advanced usage / the future
Prof. Martin Callingham, Birkbeck College
Presentation not available online - please fill in the online form to request a copy on CD Rom

All presentations are in PDF format (PDF Help).

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