The Future of Geodemographics – 21st Century datasets and dynamic segmentation
New methods of classifying areas and individuals
Held on Thursday 6th March 2008 at
The Society of Chemical Industry, London SW1
The Geodemographics industry was born in the 1970s from clustering census results, and has steadily grown over the last three decades to include a wider range of information sources and methods of analysis. Where is the future likely to take us, in a world where store loyalty cards and mobile phones are continuously capturing customer data and remote sensing technologies are capable of tracking people and objects in real time?
This one-day conference will bring together experts from all sides of the information industry to talk from their various perspectives about the future of Geodemographics, the impact of new data sources and the implications for society. A series of interlinked themes will be discussed throughout the day. For example, the industry has developed increasingly specific classifications of areas, households and individuals – is there still a role for the neighbourhood classification? At the same time, the amount of customer data held by companies is expanding at an exponential rate – what part can a ‘census’ of customer behaviour play, and does it make traditional census data redundant? Are the applications of customer data contributing to a trend towards a ‘surveillance society’? If so, how should customer data be used and what measures need to be put in place to protect the customer?
The conference will be chaired by Dr Barry Leventhal, Chair of the MRS Census and Geodemographics Group and Director of Advanced Analytics for Teradata (UK). Barry specialises in helping companies to understand and exploit the information held in their data warehouses, as well as being a strong advocate for the 2011 Census. He will bring the benefit of his unique experience to the Chairman’s role.
Who should attend and why?
The day is designed to brief delegates on:
- future developments in data sources and geodemographic systems
- the latest segmentation techniques being applied to understand customer behaviour
- real time geodemographics for analysing behaviours over time and space
- data protection issues and how these should be addressed
- uses of new mapping sources and techniques
Essential for all those involved in geodemographics, customer analysis and spatial data, including:
- data suppliers – census agencies, distributors and value-add resellers
- geodemographics agencies and developers
- market researchers
- users and stakeholders of geodemographic systems, e.g. marketing, customer insight, market research and database managers
The conference will include presentations from:
Acxiom |
MapInfo |
Dunnhumby |
Office for National Statistics |
EuroDirect |
Peter Furness Limited |
Experian |
Transport for London |
Information Commissioner’s Office |
University College London |
For further information please contact John Bizzell, tel +44 (0)20 7566 1827.
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