The Future of Geodemographics – 21st Century datasets and dynamic segmentation
New methods of classifying areas and individuals
Held on Thursday 6th March 2008 at
The Society of Chemical Industry, London SW1
Conference Report
Programme
Census 2011 - its place in understanding 21st Century Britain
Glen Watson, Executive Director, Census, Office for National Statistics
- Traditional view of the Population Census – the bedrock of official statistics about people and places
- New information sources are becoming available from all sectors – does the Census still have a role and why does it matter?
- Latest thinking on content, operation and dissemination of the 2011 Census
- How geodemographic data can help to achieve a successful Census – what will success look like?
- How we can ensure that Census data are used to their maximum potential
Copy of Presentation (PDF 1.3MB, PDF Help)
Geodemographic Futures
Stewart Dickson, Spatial Intelligence Team Leader, Acxiom UK
Andy Bell, CAMEO Development Manager, EuroDirect
Rob Haslingden, Head of Marketing, Experian Business Strategies
Blair Freebairn, Senior Modelling Services Consultant, Pitney Bowes MapInfo
- Representatives of four leading market analysis agencies give their views on how geodemographics will evolve over the next ten years
- What new data sources, new types of customer demands and requirements, what new technologies, might be relevant?
- What new products might ensue?
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Understanding customers better than your competition
Giles Pavey, Group Head of Insight, dunnhumby
- Key requirements for successful segmentation
- Examples from leading retailers including Tesco
- How to balance sensitivity with robustness to make insights quick and relevant
- Examples of how new insight can lead to new service and product developments
- How superior customer insight can be a platform for sustained market out-performance
Giles' presentation is only available to delegates.
Understanding People on the Move in London
Charles Buckingham, Impacts Monitoring Manager, Congestion Charging Division, Transport for London (presentation co-author: Lauren Sager Weinstein, Head of Oyster Development)
- About TFL and its responsibilities
- The Oyster smartcard - helping to understand London travel behaviour
- The London congestion charge - the challenges
- Congestion charge benefits and insight
Copy of Presentation (PDF 3.5MB, PDF Help)
Geodemographics and Privacy
Stephen McCartney, Head of Data Protection Promotion, Information Commissioner’s Office
- What is personal data?
- Statistics and privacy enhancement
- Public concern?
Copy of Presentation (PDF 76KB, PDF Help)
Real Time Geodemographics – New Services and Business Opportunities from Analysing People in Time and Space
Peter Furness, Director, Peter Furness Limited
- Taking advantage of tracking technologies such as GPS, mobile phone station location and RFID tagging
- Representing people, places and things in time and space through the use of virtual worlds and advanced data visualisation.
- Using CCTV, satellite imaging and other new remote sensing technologies to monitor the location and behaviour of people, vehicles and other objects over time
- Protecting data and privacy in order to win public acceptance and meet regulatory constraints
- Illustrating the business benefits that are being won – using case studies from areas such as pay as you drive motor insurance, location based services, retail planning and traffic forecasting
Copy of Presentation (PDF 333KB, PDF Help)
Dynamic Mapping for Dynamic Segmentation?
Paul Longley, Professor of Geographic Information Science, University College London, (presentation co-authors: Peter Halfpenny, Alex Singleton and Pablo Mateos)
- How new mapping sources such as Google Maps and Earth may be used to provide context to local information
- How public and private sector data sources may be combined to devise local area profiles
- How such sources may be updated and time series data may be represented
- How the public may be involved as stakeholders in public profiling
Copy of Presentation (PDF 10MB, PDF Help)
Speaker Biographies
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