Achieving Value from the Census

The 2001 Census is here - The Census classifications are here - But how do you get real value from the Census?

A one-day seminar on projects driven by the new data - with examples from the business, academic and public sectors. November 2004.

With all of the outputs from the 2001 Census now published, the large variety of applications where the Census brings business or service advantage needed to be discussed. The Census and Geodemographics Group has brought together a range of speakers to share their experiences and expertise in achieving best value from use of the Census. The speakers' backgrounds span diverse business and public sectors and their knowledge is second to none.

This seminar follows on from our successful March 2004 seminar - Adding Value to the Census - which covered the supplier side and the new classification systems based on Census data that have emerged. And now we examine effective practice from the user's point of view.

The day was chaired by Martin Callingham, currently a visiting Professor in the School of Geography at Birkbeck College. He was formerly Group Market Research Director of Whitbread, where he managed the market research, spatial analysis and direct marketing groups. Martin is an active member of the MRS Census and Geodemographics Group.

Seminar report, Martin Callingham

Indices of Deprivation 2004
David McLennan, University of Oxford
Presentation (81KB)

Using Visualisation and Localised Descriptive Statistics to Identify Geographical Outliers
Chris Brunsdon, University of Glamorgan
Presentation (209KB)

The Use of Census Data in Retail Planning
James Nolan, Woolworths Plc
Presentation (9KB)

Calling a Grade a Grade: Simplification of Social Grade in Location Analysis
Louis Jones, Somerfield Stores Ltd
Presentation (161KB)

Geodemographics for Policing and Public Service Delivery
David Ashby, University College London and Kevin Harris, Devon and Cornwall Constabulary
Presentation (2.3MB)

Using ACORN to Target Potential Students
John McCarthy, University of Central Lancashire
Presentation not available

Market Research Sampling Based on the New Census Output Areas
Martin van Staveren, BMRB and Chris Walker, The Operations Centre
Presentation (242KB)

Are Geodemographic Categories Universal?
Richard Webber, University College London
Presentation (2.2MB)

All presentations in PDF format (PDF Help).

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