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Achieving Value from the CensusSpeakers
David Ashby is a doctoral researcher and GIS Consultant at University College London's Centre for Advanced Spatial Analysis (CASA). Co-sponsored by The Police Foundation, David's doctoral research aim is to develop our understanding of the geographies of police performance in England and Wales. The research focuses upon the use of geodemographics and spatial analysis in both performance review and efficient public service delivery. David's research entails collaborations with a diverse array of UK police forces (notably the Inner London Borough of Camden, rural Devon and Cornwall Constabulary, and the very varied constabulary of Durham), the National Reassurance Policing Programme, the Institute of Criminal Justice Studies, the Jill Dando Institute of Crime Science, and private sector companies including Experian Micromarketing Ltd. These collaborations have recently facilitated innovative geographical analyses of the British Crime Survey, whilst research deliverables have ranged from the development of sustainable data sharing infrastructures with local government authorities to crime and policing-style profiling at local scales. David's research has stimulated considerable interest from both local and central government departments, including the Cabinet Office and the Home Office. Email: d.ashby@ucl.ac.uk, website: www.casa.ucl.ac.uk/ashby.
Chris Brunsdon worked in the Department of Geography at Newcastle University until 2003, when he took up a Professorship in the School of Computing at the University of Glamorgan. He has research interests in spatial statistics and spatial analysis, particularly applied to social and economic data. His recent work has considered health-related issues, the modelling of house prices and educational attainment. He has methodological interests in Bayesian approaches to data analysis, exploratory data analysis and visualisation, and multivariate spatial statistics. He has a long-standing interest in the analysis of Census data, and has published several journal articles and co-authored two books in which this topic is discussed. He is also a co-author of The Population of Britain in the 1990s: Social and Economic Atlas of the UK. He is one of the developers of the method of Geographically Weighted Regression (GWR).
Martin Callingham is currently a visiting Professor in the School of Geography at Birkbeck College, London University where he is developing a research programme into novel ways of classifying areas and in characterising population flow. He is a member of the Business Advisory and Area Classification Groups of the Office of National Statistics. Formerly, he was the Group Market Research Director of Whitbread where he managed the market research, spatial analysis and direct marketing groups. He has a long history of involvement with The Market Research Society, speaking widely and supporting its endeavour. He won the David Winton Award for the best technical paper in 2000 and is a Fellow of the Society. In the past he has been a Council Member of ESOMAR and Chairman of AURA, the Association of Users of Research Agencies. He has also been a member of Council of the Association of Geographic Information (AGI) and was awarded the Best Paper Award at their 1996 Conference. Email: m.callingham@geography.bbk.ac.uk
Louis Jones, Somerfield Stores Ltd Following a strong mathmetical and statistical education
which included a spell at Templeton College, Oxford, Louis Jones has
worked his way up from the bottom of the corporate ladder in a distribution
depot for Somerfield Stores Ltd. Email: louis.jones@somerfield.co.uk
John is currently Deputy Director of Advancement at the University of Central Lancashire. His role covers the full marcomms brief with one of the key objectives being to improve student recruitment. John has become acknowledged within the Higher Education sector for his analytical approaches to recruiting students and has developed innovative technological solutions to deliver near 1-to-1 marketing of the University to prospective students. John passionately believes that data has to underpin all aspects of the marketing strategy and has been using data from Office for National Statistics, Acorn and MOSAIC classifications to better understand the market dynamics that impact upon his institution's ability to deliver its corporate plan. The key tool in understanding the market is his Recruitment Funnel which he has developed from North American educational institutions to provide greater insight and significant return on marketing investment. Email: jmccarthy@uclan.ac.uk
David McLennan is Deputy Director of the Social Disadvantage Research Centre at the University of Oxford. He is a member of the research team that recently produced the Indices of Deprivation 2004 for England (ID 2004) in which he led on the Crime Domain and the small area population estimation. His major research interests include the mapping and tracking of poverty and wider social deprivation, with particular focus on the effects of crime and disorder on individuals and communities. Email: david.mclennan@socres.ox.ac.uk
James Nolan is the Location Planning Analyst for Woolworths Plc, based in Marylebone, London. His career began working with GIS in research and development - using and testing software and associated computer-modelling applications. Applying this experience within the commercial sector has included working with discount and convenience food retail companies, and more recently in leisure and comparison retailing. He has developed business solutions using commercially available data, appropriate software, and geographic analysis. With the increasing availability of new and enhanced population data sets, recent focus has been given to developing these to support new retailing opportunities for high street and edge of centre operators. Important in many of the planning projects completed has been the ability to support different scales of retail activity. Developing working solutions and presenting these to all levels of business user extends to contributing to groups working with demographic information and the field of location planning. Email: James.Nolan@Woolworths.co.uk
Martin van Staveren has spent most of his career in market research at BMRB. He has worked as a Research Executive on a wide variety of social and commercial research projects, as Chief Statistician with responsibilities for survey design, sampling and statistical analysis across the company, and as Technical and Quality Control Director for the Media Services division, with responsibilities including survey design and statistical aspects of Target Group Index. Martin has considerable experience in sample design, both for individual research projects, and for ten years at a company-wide level. He is also a long-standing member of The Market Research Society's Census and Geodemographics Group, and represents the group on the National Statistics Harmonisation Group Martin also lectures regularly on multivariate techniques for The Market Research Society and other organisations. Email: Martin.vanstaveren@bmrb.co.uk
Chris Walker, The Operations Centre Chris has been Sampling Manager at BMRB since 1986 and at The Operations Centre since April 2004. Chris started his career in sampling during the early days of geodeomographics and has spent the following years applying himself to the practicalities of sample design and selection for market research surveys. He was instrumental in bringing face to face sample selection in-house through the adoption of CACI's Insite system in 1990 and has been involved in that system's development both for sample selection and other areas of the operational process since that time. Chris now heads The Operations Centre's Sampling department, with staff based in Ealing and Warwick, which is responsible for meeting the sample requirements of the Kantar research companies. Email: Chris.Walker@uk.theoperationscentre.org
Richard Webber is the UK's leading specialist in the field of geodemographic classification, systems that classify people on the basis of the type of neighbourhood in which they live. Having originated both the ACORN and MOSAIC classifications and having developed their commercial applications whilst at CACI and Experian, he is now Visiting Processor in the Department of Geography, University College London, working on the application of geodemographic targeting systems in policing, health and education. He is also Visiting Professor at the Institute of Criminal Justice Studies, University of Portsmouth, an Honorary Fellow of the MRS and an Honorary Life Fellow of the Institute of Direct Marketing. In addition to geodemographic classifications in the UK, he has been instrumental in building and interpreting geodemographic classifications in six continents, from the US to New Zealand, from China to Peru and from Finland to South Africa. Email: richardwebber@blueyonder.co.uk
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