Target: 350 Million Consumers!
How geodemographics is being applied across an ever expanding Europe
Programme
All presentations are in pdf format. (PDF help)
Introduction – Peter Furness, Conference Chair
Data Archives and an enhanced Research Infrastructure: the changing European data landscape' - Hilary Beedham & Jack Kneeshaw, UK Data Archive, University of Essex/ESDS
- Review of the current availability of European data to users in the UK
- A summary of work to enhance the European data Infrastructure for the
social sciences
- A report on consultations with national data producers to identify gaps
and improve access to European data
- Download presentation (220KB)
How and why is geodemographics being used to meet the desire of global businesses to understand the European consumer market – Andy Bell, Eurodirect
- What is driving the desire for companies to perform European market(ing) analysis?
- How is the desire being satisfied?
- What are the obstacles and barriers to overcome in achieving this desire?
- How Geodemographics can be used to satisfy these needs
- A Case study : Why and how a client used cross border analysis
- Download presentation (6MB)
Purpose dictates the design of a European segmentation - John Rae, CACI
- North South divides in Europe
- Europe wide segmentation
- Design focus - retail planning or direct marketing?
- Geography choices - emphasise precision or cover more countries?
- Discussion of European Retail Markets
- Download presentation (4MB)
Europe - is it for me? – Richard Jenkings, Experian
- Common threads between countries
- Case Study – expanding car dealership
- Case Study – Food Retailer site comparison
- Case Study – Car servicing sales
- Case Study – Eurostar customers
- Case Study – Tourism and visitor profiles
- Download presentation (2.3MB)
Pan-European Geocoding and Address Matching – Uwe Rupp, Pitney Bowes Business Insight, Germany
- Geocoding - the process of assigning "the where" to address information
- Understanding address dictionaries - their definition, creation and coverage
- What do address matching algorithms actually do?
- The challenges faced in adopting a pan-European approach
- Case Study: Operating services across multiple channels and multiple countries to increase value and reduce costs.
- Download presentation (1.6MB)
Market Data for Europe-wide location and sales planning - Simone Baecker-Neuchl, GfK GeoMarketing GmbH
- Why good market data are essential in expansion planning
- Which data are needed by retailers and investors to keep their expansion on the right path
- Data research and evaluation: benefits and constraints
- Looking at data comparability in Europe
- Case study: a retailer’s insights into capturing a new market
- Download presentation (4MB)
Linking Spatial Data from the Web - DBpedia Mobile: A Location-Enabled Linked Data Browser for People on the Move - Christian Becker, PhD student, Free University of Berlin
- The Semantic Web and its relevance to a mobile user
- The DBpedia and Linking Open Data projects
- Extracting and applying location-related linked data
- Case Study – DBpedia Mobile: A location-enabled linked data browser
- Looking to the future - the implications of The Semantic Web for geodemographics, in Europe and more widely
- Download presentation (3MB)
INSPIRE Transposition - Ian Greenwood, Transposition Project Manager, defra
- INSPIRE Directive creating a pan European spatial data infrastructure – better access to data/services.
- Allows public to ‘discover’ what data/data services exist on specific subject areas, view them, download and transform them – network services.
- Obligations on Member States to ensure data and metadata are consistent and meet set criteria.
- Underpinned by detailed Implementing Rules .
- Download presentation (96KB)
What are users' priorities for developing Geodemographics across Europe? - Panel Session, Chaired by Keith Dugmore, Demographic Decisions
Back |
Site Map
