Manchester Online - 21 October 2009
Venue: Urbis,
Cathedral Gardens,
Manchester. Map and directions.
Time: 5.15 - 7.15 with drinks and food afterwards until 8.30. Note: change of start time
Sponsored and facilitated by Virtual Surveys.
A&N Media – a case study in online panels: Balancing ROI with panellist and stakeholder engagement
Rachel Cassidy A&N Media Panel Manager, The Daily Mail
Rebecca Stamp, Senior Associate Director, BMRB Media
- Getting internal buy-in for your online panel across key stakeholders and management levels
- Keeping visibility of the panel high to maintain interest and investment
- Creating a panel that delivers on a whole host of different stakeholder needs
- Delivering real ROI on your panel investment
- Going beyond quantitative numbers to engagement, community and qualitative insights
Using e-ethnography and online multi-media blogging to understand consumers ‘real’ lives
Graeme Lawrence, Director - Sales & Marketing, Virtual Surveys
- Assessing the impact of the latest online multimedia developments on ethnography and diary research
- Can online multimedia make the researcher a fly on the wall?
- Opportunities vs challenges posed by mediated settings
- Case Study: Examining the ability to capture a fuller understanding of consumers, in particular in relation to key occasions
- Harnessing the findings to blend into other research findings and data gathering
- Cost-benefit analysis and assessment of ROI
The Ideas Rush - online surveys session
Pete Comley,Owner, Virtual Surveys
- The Ideas Rush was a series of high-energy sessions where original ideas and insights were presented in a bite-sized format. Each speaker presented one idea, in five minutes ,with the aid of only one slide.
Case study: How Sony Music are exploiting new and innovative online research techniques to gather faster and more effective feedback on their artists
Jon Puleston, Director, GMI
Mark Uttley, Head of Consumer Research, Sony Music Entertainment
- A look at the cutting-edge online survey techniques they are pioneering
- Exploring how they have adapted their more traditional qualitative research techniques to work online
- The impact of creating more engaging surveys in encouraging greater depth of feedback from survey respondents
- How online research is helping to change the company’s strategic approach to developing effective marketing strategies for their musical artists.
Booking
The meeting is free to attend but booking is essential. Book your place
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