Creative Idea Generation Techniques

‘Creativity is when someone comes up with something so obvious you wonder why you didn’t think of it yourself'

Want to know how to get a large number of ideas from a group of people in a short time? Want to break free of existing thought patterns? Want to know how your favourite Superhero will help you do it?

R-Net held an evening meeting in April 2004 on Creative Idea Generation Techniques. The meeting discussed the techniques that can be used to generate new ideas and to explore their value and feasibility.

Guest speaker was Mary Bard, Divisional Director at NOP World Business, who has 20 years' experience in qualitative research. She is a winner of both the MRS Best Paper and Best Presented Paper Awards and has conducted many Creative Idea Generation workshops both internally and for NOP World clients.

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