Roaring success for R-Net Launch

The launch event for R-Net - for researchers on the way up - on 30 September 2003 was a sell out and went off without a hitch.

The Steering Group's hard work paid off and over 60 new researchers from more than 40 companies attended.

Following the welcome reception, Alnoor Samji, MORI Director, spoke on Delighting Clients: Advising Clients to get Maximum Impact. Although Alnoor professed to not having all the answers, he did have three ideas to share with junior researchers about how they can participate in delighting clients:

Keep an open job file on the clients - add information which gives you a clearer understanding about them and their business.
Bring points to the attention of senior researchers - you will have something to contribute.
Ask to meet the client - asking and showing willing gets you halfway there.

After Alnoor's presentation, participants broke into groups to discuss 'what to do' and 'what not to do' to delight clients. The audience was a good mix of agency staff and clients, which leant itself to lively debate. The underlying theme was communication: the right amount at the right time and using the right medium.

Group conclusions from discussion (Word 25KB)

Launch party photos

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