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Presenting Insight from Research

September 2006

Speaker: Ken Parker, Managing Director, Discovery Research

Presentations are the most visible interface that research agencies have with end clients. If they are well received, the insight manager gains acclaim (and the agency gets repeat purchase). If they are poorly prepared or delivered, the opposite occurs.

Ken's presentation looked at things you know already, reminded you of things you’ve forgotten and gave great ideas for things that will tip the balance.

• Download Ken's presentation (PDF 331KB, PDF Help)

More about Ken
Ken Parker has been in research for over 30 years but still looks as handsome as ever (he says!). He has been lecturing for MRS on the subject of presenting on a number of courses, including 14 times on their flagship, the Summer School. Ten years ago he jointly set up Discovery Research. On a personal basis, Ken has presented research findings to the Full Executive Committee of the Olympic Games, the 92 Chairmen of the Football League, as well as the Boards of HSBC, RBS and Visa, to name a few. He is a Fellow of MRS.

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