Interactive Research: The Way Forward?

Jim Eccleston, Director and Simon Shaw, Consultant, TNS

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and

What You Need To Know About Data Protection

Debrah Harding, Director of Policy & Communications and Deputy Director-General, MRS

In recent years, the role of new technologies in our everyday lives has increased markedly. This has provided many new opportunities for the market research industry. Jim and Simon from TNS explored developments in this area and illustrated how this technology can be applied to solve research problems in different, and often more effective ways.

Debrah introduced the Data Protection Act, explained how it affects market research and provided a Data Protection checklist for market researchers.

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