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MRS Scotland seeks to support and promote the aims and objectives of MRS by organising at a regional level, low-cost events and meetings designed to be of interest to both the client and agency sides of the business. Meetings are open to both members and non-members of MRS.
The annual programme of events is announced on the website in the autumn and carries through to the following summer. A link to further details for each event will appear once these are confirmed, and will be emailed direct to the Scotland e-mailing list.
MRS members based in Scotland are automatically included on the e-list. Non-members and members based elsewhere who would like to receive information direct should complete the online registration form.
Forthcoming events
To be announced
SRA Scotland are also active in arranging events and activities in Scotland
(www.the-sra.org.uk/sra_scotland.htm).
Previous Events
AGM and Pub Quiz
22 May
Panel on New Methodologies
22 April
Murray Calder, MediaCom explained how econometric modelling really works and what it can add to standard research techniques. Lisa King, an independent consultant (Lisa King Research) examined ethnography and the power of observation. Louise Walker, Market Research Partners, discussed new website usability techniques and how to avoid researcher bias.
Talk sponsored by Ipsos MORI
“Getting to the drinking driver”
13 March 2008
Based on an extensive research programme in 2007, Pat MacLeod and Chris Eynon of TNS System Three talked about the progress or otherwise of the Government’s on-going campaign to reduce levels of drinking and driving in Scotland:
Talk sponsored by Progressive
“How the SNP used Consumer Insight to manage their 2007 Scottish Parliamentary Election Campaign”
17 January 2008
Speaker: SNP / Progressive
Talk sponsored by mruk
“The Green Agenda - An SSE Perspective”
November 2007
Speaker: Jim Kelly, Story
Talk sponsored by TNS System Three
MRS Scotland Annual 5-A-Side Tournament
June 2007
Congratulations to this year's winners Ipsos-MORI.
AGM and pub quiz
May 2007
Sport in Scotland: the importance of research
Speaker: Jon Best, Senior Research Manager, sportscotland
April 2007
Measuring customer insight
Speaker: Scottish Water
March 2007
'The Today Programme'
Speaker: Tom Kerr, Head of Customer & Market Insight, RBS
January 2007
"What does a planner do anyway?" -
Speaker: Gillian Govan.
“Is there anybody out there?” - Speaker: Professor Alan Wilson
November 2006
Why Edinburgh voted 'no: a detailed look at why Edinburgh residents overwhelmingly rejected the congestion charge
October 2006
Annual MRS 5-a-side Football Tournament
June
2006
Pub Quiz, preceded by AGM and Committee Elections
May 2006
Corporate Social Responsibility
Speaker: Simon Haslam, FMR Research
Event details and presentation
Evolving trends on the high street: How are general shopping trends developing, now and in the future? Mark Thomson, TNS Worldpanel
March 2006
Event details
Comedy Night
February 2006
Development of Scottish Blood Transfusion Campaign, David Watson, The Bridge
December 2005
Event details
The impact of MR on the development and marketing of the Edinburgh Military Tattoo, Diane McGregor, Progressive
November 2005
Event details
The Best of Research 2005: Bringing the best of the best from London to Edinburgh
October 2005 -
Networking Reception and Dinner, and Conference
5-A-Side Football Tournament
June 2005
Report and photos
AGM and Traditional Quiz Night
May 2005
Interactive Research: The Way Forward? Jim Eccleston, Director, and Simon Shaw, Consultant, TNS
and
What You Need To Know About Data Protection, Debrah Harding, Director, Standards & Policy, MRS
April 2005
Event details
Using Research To Improve The Customer's Experience,
Ruth Walker, Scottish Enterprise
March 2005
Event details
25th Anniversary Celebration: Drinks, Nibbles and Entertainment
February 2005
And The Winner Is………, Mark Reid, Planning Director, The Union
December 2004
Event details
Customer Segmentation - Standard Life, Claire
Mitchell, Customer Research Manager and Douglas Martin, Segmentation
Analyst, Standard Life
October 2004
Event details
From Guanzhou to Glasgow, Lager, Legislation and Late Nights,
Ken Dickson, Newhaven
April 2004
Event details
Listening to the Voice of the Customer, Madeleine Linden, Marketing
Information Manager, ScottishPower
March 2004
Event details
Update on Geodemographics: its use and its challenges, Robert
Duff, CACI
and
MRS Professional Development Scheme, Karen Adams, MRS
Professional Development Manager
February 2004
Event details
Insight driven web design, Neil Williams, Metamedia
January 2004
Event details
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