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MRS Scotland seeks to support and promote the aims and objectives of MRS by organising at a regional level, low-cost events and meetings designed to be of interest to both the client and agency sides of the business. Most meetings are open to both members and non-members of MRS, except for those marked with a *.
The annual programme of events is announced on the website in the autumn and carries through to the following summer. A link to further details for each event will appear once these are confirmed, and will be emailed direct to the Scotland e-mailing list.
MRS members based in Scotland are automatically included on the e-list. Non-members and members based elsewhere who would like to receive information direct should complete the online registration form.
Forthcoming events of interest
Can Gamification help Market Researchers?
Thursday 23 February 2012
Venue: Nile HQ, 13-15 Circus Lane, Edinburgh, EH3 6SU
Cost (inclusive of buffet): £8
Gamification is one of the latest buzz words circulating in marketing circles. With a little thought it can be applied to almost any industry sector including education, health and retail. There are lots of examples to show how companies are using it to increase customer engagement.
Alexa Matthews from Nile and Rufus Spiller from Line will explain what gamification is by way of real world examples and then explore some ideas about application to market research. Could it really help increase quality of data and number of responses in your studies? There will also be a short discussion around the pros and cons of Gamification, for example whether it’s all hype.
Please contact esther@bordercrossingmedia.com to reserve your place by Friday 17 February 2012.
How the Transport Museum Used Research to Re-develop Itself
Thursday 19 April 2012
Venue: Riverside Museum, 100 Pointhouse Place, Glasgow G3 8RS
MRS Scotland AGM, BBQ and Quiz
Thursday 7 June 2012
Venue: Hawke and Hunter, 12 Picardy place, Edinburgh EH1 3JT
Previous Events
What makes us Tick? Understanding Consumer Decisions – 5 October 2011
Venue: Jury’s Inn, 43 Jeffrey Street, Edinburgh, EH1 1DH
Presenter: Hugh McKay, one of Australia’s leading social researchers
This presentation, What makes us tick?, will appeal to market researchers, planners and strategists in marketing, media, government and non-government organisations, as well as to social scientists, educators and managers – anyone interested in deepening their understanding of why we do the things we do.
AGM and Pub Quiz – 9 June 2011
Venue: The Leith Barge, Mary of Guise, The Shore, Leith, EH6 6QU
With Hugh Hoffman as quizmaster
Committee elections were followed by MRS Scotland’s legendary quizmaster Hugh Hoffman challenging minds in his annual pub quiz. There was plenty of opportunities for networking and suggesting events for the 2011-12 season.
Preparing for Glasgow 2014 – 21 April 2011
Venue: The Corinthian, Glasgow
Speaker: Gordon Arthur, Director of Communications & Marketing, Glasgow 2014
Historically host cities have seldom managed to achieve their ambitious legacy benefits, but the planning and preparation for Glasgow’s XX Commonwealth Games bid goes back to 2002, and much consideration has been given to this aspect. Gordon Arthur talked to MRS Scotland members about the Organising Committee’s role in engaging the whole of Scotland in the Games, the major phases of the campaign, the key milestones and objectives, and how research will play a part.
Talk sponsored by Ipsos MORI
Annual Research Industry Burns’ Supper – 17 February 2011
Venue: Hawke & Hunter, Edinburgh
Sponsored by Axiom Consultancy
Providing Value for Money – how can brands create opportunities from the recession? – 19 January 2011
Venue: Malmaison Edinburgh
Speaker: Barry Clark, Future Foundation
How has the recession impacted on consumer attitudes and behaviours – what is the new-norm? What can brands expect from consumers in the post-recession? Drawing on recent quantitative research, Barry Clark explained how the recession has impacted on consumer behaviour, anticipating how it will change as a result and which trends are likely to have the greatest commercial impact. One of the lingering effects of the recession which brands have noticed is a renewed respect for the value of money, creating a more cautious consumer that spends less and makes more considered decisions. However Barry explained how this can create powerful opportunities for brands.
Talk sponsored by Border Crossing Media
Breaking the Bad Bag Habits of a Nation – 25 November 2010
Venue: Scottish Government, St Andrews House, Edinburgh
Speakers: Claire Lamb, The Leith Agency and Pauline Lamb, Scottish Government Strategic Marketing Unit
A billion plastic or paper single use carrier bags are used every year in Scotland. Most of these are issued by supermarkets. The Leith Advertising Agency and the Scottish Government Strategic Marketing Unit took us through the research and the campaign that helped change our bad bag habits.
Download presentation
Talk sponsored by Progressive
The Power of Digital and Real-Time Insights – 22 September 2010
Speakers: Claire Walsh & Brid Mcmahon, Google UK
New challenges need new tools: Consumer behaviour is changing faster than ever and brand perceptions are changing to match. Today search trends and online behaviour have become leading indicators of consumer attitudes and interests. In this session, Claire Walsh and Brid McMahon, representatives at Google, showed how digital allows researchers to enhance traditional research methods with insights that are real time and that illustrate real issues that are happening now. The evening included examples of free to use Google tools such as Wonderwheel and Google Insights, tools that can help researchers to assess research approaches (e.g. identify current and emerging issues/trends, to better understand context), to help plan research appropriately (e.g. develop options) and to enhance measurement (e.g. measure impact, monitor trends).
Download presentation
Talk sponsored by MediaCom
MRS on the Road Show
Data Security – Inside Information – 24 June 2010
Venue: Millennium Hotel, Glasgow
Full details
LARIA in Scotland and AQMeN event
Introdution to AQMeN and LARIA: a networking event – 10 June 2010
Venue: Teviot Dining Room, Teviot Row House, University of Edinburgh
MRS Scotland AGM And Pub Quiz – 3 June 2010
Venue: Leith Agency Barge, Mary of Guide, The Shore, Leith EH6 6QU
Cost (inclusive of buffet): £8
NLP and Semiotics – 29 April 2010
Venue: Voodoo Rooms, 19a West Register Street, Edinburgh
Speaker: Frances Dobson, Progressive Partnership
Annual Research Industry Burns Supper – 16 February 2010
Venue: Hawke and Hunter, 12 Picardy Place, Edinburgh EH1 3JT
Full details
What difference do the polls make?
20 January 2010, Edinburgh
Open discussion meeting about the role of the polls on election results – and with the forthcoming General Election in mind.
Speakers: Simon Braunholtz, MD, Ipsos MORI Scotland and Chris Eynon, MD, TNS BMRB
Simon Braunholz is Managing Director of Ipsos MORI’s office in Edinburgh. He started his career working for MORI in London, helping run the polls for The Scotsman, Sunday Times and Times newspapers. He later directed research for trade unions and political parties, and managed the Exit Polls for ITN at the general election in 1997.
Chris Eynon is currently Head of TNS-BMRB in Scotland, formerly System Three. Having worked with System Three for over 30 years, Chris has had extensive experience of polling, both outwith election periods on the series of monthly polls for The Herald (run continuously for 28 years to 2003) and in relation to local, constituency, Scottish, UK and European elections in Scotland.
Talk sponsored by Ipsos MORI
Reducing Scotland’s Alcohol Consumption amongst Women
19 November 2009, Edinburgh
Speakers: The Leith Agency and the Scottish Government.
- Kenny Nicholson, Senior Planner at The Leith Agency and Karen Jones, Marketing Manager, Scottish Government will take us on the research journey so far in changing Scotland's attitudes - and ultimately behaviour - towards alcohol.
- According to the Chief Medical Officer for Scotland, alcohol misuse is Scotland's most important public health challenge and research shows that women are one of the most worrying audiences. Many do not realise they are drinking too much and even when they do, it doesn't mean they have any motivation to change.
- The scale of this task cannot be underestimated and research has a key role to play in uncovering the killer insights that will inform a communications strategy aimed at nudging a highly resistant target audience to change their attitudes to drinking and, ultimately, persuade them to reduce their consumption.
New Methodologies: Different Approaches
22nd October 2009, Edinburgh
Two companies discussed alternative approaches to solving a research problem.
- Chris Rourke Managing Director of User Vision explains researching consumers’ emotional response to advertising. Capturing the emotional impact of an advertisement / image is of great interest to advertising companies and their clients. Using eye tracking technology and additional psycho-physiological data on blink rates and pupil dilations it is possible to gauge the emotional impact of images in the planning stages and select to deploy the ads with the greatest impact.
- Heather Sim Chief Executive of Space Unlimited will talk about the Space Unlimited process that enables teenagers to challenge a Client’s thinking and communication strategies. With elements undoubtedly related to social marketing and peer research, Space Unlimited is unusual in that it offers learning for everyone involved, learning that is relevant to work and life.
Talk sponsored by Progressive
The New Code on the Road Show
17 September 2009, Edinburgh
MRS Wine Tasting Experience
27 August 2009
AGM and Quiz
14 May 2009, Edinburgh
How Research is Used in Media
23 April 2009, Glasgow
Mark Flood, Director of Ipsos MORI Broadcaster Services Unit, explains how the Ipsos MORI managed Establishment Survey forms an integral part of the BARB TV viewing panel and the challenges associated with monitoring new and innovative ways of watching TV.
Lesley Farquharson, Research Manager at the BBC, explains from a client perspective how research is being used to inform strategy and brand propositions, focusing on work being carried out for Radio Scotland.
Organ Donation Campaign
17 March 2009, Edinburgh
Ian McAteer, Managing Director of ad agency The Union, told the inside story of the groundbreaking Organ Donation campaign for the Scottish Government. A campaign which not only won creative and effectiveness awards, but crucially helped Scotland outperform the rest of the UK, delivering significant savings to the Health Service. Presentation (3MB, PDF Help)
 MRS Scotland Annual Burns Supper
17 February 2009, Edinburgh
A traditional three-course Burns Supper interwoven by the rich talents of our colleagues and friends giving us all the usual speeches, songs and surprises.
We would like to thank Ipsos MORI for sponsoring the event.
Research in the Credit Crunch
22 January 2009
Clare Bruce, CEO, Nunwood - Economic Apocalypse or Insight Elysium?
David Day, CEO Europe, Lightspeed Research - What are the most effective market research methods for those on limited budgets?
AGM and Pub Quiz
22 May
Panel on New Methodologies
22 April
Murray Calder, MediaCom explained how econometric modelling really works and what it can add to standard research techniques. Lisa King, an independent consultant (Lisa King Research) examined ethnography and the power of observation. Louise Walker, Market Research Partners, discussed new website usability techniques and how to avoid researcher bias.
Talk sponsored by Ipsos MORI
“Getting to the drinking driver”
13 March 2008
Based on an extensive research programme in 2007, Pat MacLeod and Chris Eynon of TNS System Three talked about the progress or otherwise of the Government’s on-going campaign to reduce levels of drinking and driving in Scotland:
Talk sponsored by Progressive
“How the SNP used Consumer Insight to manage their 2007 Scottish Parliamentary Election Campaign”
17 January 2008
Speaker: SNP / Progressive
Talk sponsored by mruk
“The Green Agenda - An SSE Perspective”
November 2007
Speaker: Jim Kelly, Story
Talk sponsored by TNS System Three
MRS Scotland Annual 5-A-Side Tournament
June 2007
Congratulations to this year's winners Ipsos-MORI.
AGM and pub quiz
May 2007
Sport in Scotland: the importance of research
Speaker: Jon Best, Senior Research Manager, sportscotland
April 2007
Measuring customer insight
Speaker: Scottish Water
March 2007
'The Today Programme'
Speaker: Tom Kerr, Head of Customer & Market Insight, RBS
January 2007
"What does a planner do anyway?" -
Speaker: Gillian Govan.
“Is there anybody out there?” - Speaker: Professor Alan Wilson
November 2006
Why Edinburgh voted 'no: a detailed look at why Edinburgh residents overwhelmingly rejected the congestion charge
October 2006
Annual MRS 5-a-side Football Tournament
June
2006
Pub Quiz, preceded by AGM and Committee Elections
May 2006
Corporate Social Responsibility
Speaker: Simon Haslam, FMR Research
Event details and presentation
Evolving trends on the high street: How are general shopping trends developing, now and in the future? Mark Thomson, TNS Worldpanel
March 2006
Event details
Comedy Night
February 2006
Development of Scottish Blood Transfusion Campaign, David Watson, The Bridge
December 2005
Event details
The impact of MR on the development and marketing of the Edinburgh Military Tattoo, Diane McGregor, Progressive
November 2005
Event details
The Best of Research 2005: Bringing the best of the best from London to Edinburgh
October 2005 -
Networking Reception and Dinner, and Conference
5-A-Side Football Tournament
June 2005
Report and photos
AGM and Traditional Quiz Night
May 2005
Interactive Research: The Way Forward? Jim Eccleston, Director, and Simon Shaw, Consultant, TNS
and
What You Need To Know About Data Protection, Debrah Harding, Director, Standards & Policy, MRS
April 2005
Event details
Using Research To Improve The Customer's Experience,
Ruth Walker, Scottish Enterprise
March 2005
Event details
25th Anniversary Celebration: Drinks, Nibbles and Entertainment
February 2005
And The Winner Is………, Mark Reid, Planning Director, The Union
December 2004
Event details
Customer Segmentation - Standard Life, Claire
Mitchell, Customer Research Manager and Douglas Martin, Segmentation
Analyst, Standard Life
October 2004
Event details
From Guanzhou to Glasgow, Lager, Legislation and Late Nights,
Ken Dickson, Newhaven
April 2004
Event details
Listening to the Voice of the Customer, Madeleine Linden, Marketing
Information Manager, ScottishPower
March 2004
Event details
Update on Geodemographics: its use and its challenges, Robert
Duff, CACI
and
MRS Professional Development Scheme, Karen Adams, MRS
Professional Development Manager
February 2004
Event details
Insight driven web design, Neil Williams, Metamedia
January 2004
Event details
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