Listening to the Voice of the Customer

Madeleine Linden, Marketing Information Manager, ScottishPower
March 2004

Madeleine is the Marketing Information Manager at ScottishPower. She gave a presentation on the process by which ScottishPower has gone from measuring customer satisfaction without a great deal of resulting action, to a new and innovative method which provides the means for ScottishPower to listen and act upon the voice of the customer thereby helping to effectively drive business decisions.

Back to Networking Introduction

What's New - Membership - Company Partner Service - Members' Area - Code/Guidelines - Qualifications - Training - Awards
Events - Networking - Publications - Media Info - Market Research - Search - Site Map - A-Z Directory - Contact Us - Home