Content & Assessment

The MRS Advanced Certificate is a single-unit qualification, comprising 8 elements which follow the research process from problem definition to reporting on research results.

In order to reflect the inter-dependence of the various stages in the research process, the assessment of the qualification follows an integrated approach. All candidates must complete 2 components of assessment:

A coursework element (the Integrated Assignment, or IA): This 3000 – 3500 assignment requires candidates either to prepare a proposal for a research project, or a critical review of a research project with which they have been involved. Both formats require candidates to integrate knowledge from across the syllabus.
A written examination: All questions in the examination draw on at least two elements of the syllabus, and, in order to be successful, candidates must demonstrate that they can integrate knowledge from different elements. In each examination round, a minimum of 80% of syllabus areas will be assessed through the range of questions. Exam Duration: 2 hrs 30mins.

More information on the structure of the Advanced Certificate can be found in the Assessment Specifications & Guidelines document (PDF 43KB, PDF Help)

'Taking the Advanced Certificate has broadened my knowledge of the market research industry enormously. The whole course enabled me to grasp a better understanding of how all aspects of the industry work in order that projects run smoothly.'

Sam Arje, Data Processing Executive, Kantar Operations

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