MRS/City & Guilds Certificate in Market & Social Research

This qualification is designed to provide people who are not research practitioners with an understanding of the principles and practices of effective market and social research. Developed in partnership between MRS and City & Guilds, this qualification draws on the expertise of these bodies in the fields of market research and assessment.

As knowledge of market research is vital to help businesses and public sector organisations make viable and appropriate decisions, studying for this qualification can enable you to:

understand the role of market and social research in decision making
understand the basic principles and processes which underpin effective market research
know how to choose the most appropriate method or tool for a project
understand the value of research information to the business or organisation

Who is this Qualification for?

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