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MRS Certificate in Market & Social Research

This qualification is designed to provide people who are not research practitioners with an understanding of the principles and practices of effective market and social research. As knowledge of market research is vital to help businesses and public sector organisations make viable and appropriate decisions, studying for this qualification can enable you to:

• understand the role of market and social research in decision making
• understand the basic principles and processes which underpin effective market research
• know how to choose the most appropriate method or tool for a project
• understand the value of research information to the business or organisation

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