The MRS Diploma in Market & Social Research Practice has been developed in consultation with employers, and focuses on a wide range of skills required by those who may be preparing to move into a more senior research role.
The qualification seeks to enable candidates to develop high level research skills. These include the abilities to:
- understand, define and evaluate research objectives, based on a thorough understanding of the context and the business objectives
- design creative and appropriate research solutions to identified problems, based on a thorough understanding of approaches and techniques, and taking into account existing and potential constraints and limitations
- select appropriate techniques for the collection, analysis and interpretation of the data necessary to inform effective decision-making
- provide and justify recommendations to support the decision-making process, based on a thorough understanding of the information gathered during the research process
- manage the research process from inception to reporting and follow-up
- evaluate choices made at each stage in the process, identify any limitations and devise appropriate strategies for overcoming those limitations
|
Brochure for Candidates |