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Interviewer Identity (IID) CardThe IID Card provides respondents with the means to verify the legitimacy of an interviewer conducting market research. How does an interviewer gain the trust from a respondent? Of course the skill of the interviewer is key, but this can be reinforced by something as simple as showing a genuine ID card from the industry's professional body.
We are now accepting orders for 2008 IID Cards (PDF 2MB, PDF Help). If you have any queries, contact John Bizzell on telephone: +44 (0)20 7566 1827. |
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