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Draft Code of Conduct

Proposed Changes to the MRS Code of Conduct

The MRS Market Research Standards Board has published a revised draft of the MRS Code of Conduct. The Code was last revised in 2005. The revised draft maintains the current format of the Code but proposes a number of amendments to existing rules as well as adding two new rules.

Key Changes

Key changes proposed include:

• Clarifying a researcher’s obligation to take care when conducting research on sensitive subjects or with vulnerable groups;
• Explicitly recognising a respondent’s right not to answer a particular question;
• Preventing the use of client products as incentives (currently an MRS regulation);
• Requiring parental consent for interviews with children under 16 in all locations;

The principles

The principles of the MRS Code of Conduct have been rewritten to outline the ethical framework upon which the the MRS Code of Conduct is based.

Definitions

Changes to Definitions.

Section A

Section A sets out general rules. Changes to Section A.

Section B

Section B sets out more specific rules as they apply in different aspects of research. Changes to Section B.

View full draft of the revised Code of Conduct.

Your Response

Let us know what you think of the changes by giving your responses to the Questions for consultation.

Written responses should be sent to guidelines@mrs.org.uk on or before 17 April 2009

MRS held an open meeting at its offices on March 19 2009 to discuss the proposed changes. A copy of the presentation slides is available here.

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