Enhancing the Value of Client-side Research

Objective

This practical workshop will:

  • Help you to further your understanding of best practice strategies and skill sets to improve the effectiveness and impact of market research/insight within your organisation
  • Give you opportunities to practice new skill sets and review best practice strategies with other delegates.

Learning outcomes

By the end of this workshop, delegates should have an understanding of a number of effective solutions and success factors in creating real influence for market research/insight within the organisation by:

  • Increasing the actionability of the research you commission – how to know when you’ve got an insight;  how to generate insight from research, how to refine, build on it and communicate it
  • Becoming more commercially astute – why demonstrating financial accountability is so important.  How to think bigger picture.  What’s so important about Return on Investment (ROI)?   Key times to measure ROI.  Practical exercises in how to measure the ROI of research and make it tangible
  • Improving relationship management with stakeholders and suppliers.  Practical exercises to help you to understand  your own work styles, to know how they come across to your colleagues and stakeholders and to help you to make small adjustments to improve the quality and productivity of your working relationships
  • Communicating effectively – improving your communications and making them more commercial.  We will work with a tried and tested consultancy tool to provide concise and convincing recommendations

Who will benefit?

This workshop is designed for senior, experienced client-side researchers (e.g. Heads of Department, Deputies, Senior Research/Insight Managers).

NB This is not a training course about day-to-day project management skills (eg writing a brief, agency management).

Price

  • Members £305 + VAT
  • Non-members £455 + VAT

Book now

 

Research Skills: Advanced

9 October 2009

Venue: 15 Northburgh Street, London EC1V 0JR

Course convenors

Richard Matthews and Elaine Moore

Richard has been working in the Research/Insights industry for the last 15 years. He spent his first 4 years agency side working internationally with clients including Motorola, Unilever, Coca-Cola, Anheuser-Busch, BP and BT.  In 1997, he moved to Nokia and headed a number of Consumer & Enterprise Insights teams focussed on the Portfolio, Marketing and NPD. 

After nearly 10 years clientside Richard joined GfK NOP to start a new insight division called “beyond” which provides insight consultancy services to clients.  This includes reviewing the effectiveness of insight teams, training, stakeholder engagement, workshops, action planning and implementation.

Elaine Moore, GfK NOP Director of Organisation Development has over 20 years in the Market Research industry. Elaine is a senior and experienced HR Director, specialising in organisation and personal development, with extensive experience of designing and implementing a wide range of development programmes, linked to business strategy, in the UK and US.   She brings an understanding of business strategic planning and the role of development in business strategy, together with a creative mind and an eye for operational detail.    

In 2009 Elaine and Richard designed and rolled out a successful international programme of Insight skills development across GfK Group and in both 2008 and 2009, Elaine Moore and her team won the GfK Group Annual Best HR Practice Award for training and development.

Discussion Syndicate groups

INTRODUCTORY ESSENTIALS REFINING ADVANCED
BUSINESS SKILLS LEADERSHIP SKILLS
ONLINE TRAINING IN-COMPANY TRAINING VENUES BOOKING FORM PRICES HOME

MRS