Please help me! Market research, data, insight and decision-making in complex organisations

Objectives

• Learn about the role of market research in complex organization, in particular the relationship between insight and decision-making

Agenda

• 9.30 Introduction
• 9.40 Market research. Do we really need it? Cost or value?
• 11:05 Morning Coffee
• 11:20 The research agencies. Do they really understand what my business is about?
• 12:35 Lunch
• 13:45 Data, “nice to know” or “strategic insight”?
• 15:15 Afternoon Tea
• 15:30 Please help me (to take a decision…)!
• 16:40 Round-up and close 

Learning outcomes

By the end of the course, delegates should have an understanding of:

• The role of market research in complex organization
• The key drivers of success of market research in complex organization
• The key pillars of a research & intelligence strategy & plan
• The strategic data management to advise internal (and external) stakeholders
• The relationship between insight and decision-making

Who will benefit?

This course will benefit particularly for agency-side researcher in charge of developing the relationship with current/potential clients. It is also relevant for those new to the client side who wish to understand more the role of market research in a business environment..

Price

• Members £305 + VAT
• Non-members £455 + VAT

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