Innovation & Creativity

Objective

You will learn the basic principles of creative problems solving and the techniques and tools you need to be more creative in your everyday environment. You will also learn the basics of facilitating idea generation workshops, as well as concept development skills so you can effectively create compelling, research-ready concepts within your team.

Learning outcomes

By the end of the course, delegates should know how to:

  • How to use physical and mental warm-ups in order to promote teambuilding and lateral thinking
  • Understand the basic principles of creativity and the cornerstones to creating and maintaining a creative environment
  • Techniques and tools to help you lead your team in idea generation
    • You’ll learn divergence techniques to facilitate generating lots of ideas
    • You’ll learn convergence techniques to help narrow down the ideas to the most compelling and relevant to your business issues
  • Basic concept crafting guidelines and techniques to help you turn ideas into consumer-ready concepts for qualitative or quantitative research

Price

  • Members £305 + VAT
  • Non-members £455 + VAT

Book now

 

Business Skills

30 January 2009
01 December 2009

Venue: 15 Northburgh Street, London EC1V 0JR

Course leader

Kate Johnson

Kate Johnson is the owner of Show Me Research & Innovation.  With a background in both qualitative research and innovation, she believes that consumers should be at the heart of both disciplines and employs a panel of professional creative consumers to participate in innovation workshops with client teams.  She has broad experience in fmcg, technology and financial sectors.  Prior to Show Me, Kate was Innovation Director at Spinach in London and Research International’s New York and London offices.

Discussion

 

INTRODUCTORY ESSENTIALS REFINING ADVANCED
BUSINESS SKILLS LEADERSHIP SKILLS
ONLINE TRAINING IN-COMPANY TRAINING VENUES BOOKING FORM PRICES HOME

MRS