Essentials of Quantitative Research
Data collection, sampling, questionnaire design, analysis and presentation - the A-Z of quant
Objective
This course enables you to:
- develop a full understanding of all aspects of the quantitative research process.
Learning outcomes
By the end of the course, delegates should have developed their understanding of:
- quantitative research and when to use it
- a range of data collection methods
- the fundamentals of sampling
- best practice in questionnaire design
- basic analysis techniques
- special quantitative techniques, e.g. rating, ranking, mean scores
- the fundamentals of statistical reliability and significance tests
- how to explore data and investigate hypotheses
- how to draw conclusions and make recommendations
- how to present and report findings
This course will include the opportunity to work through a case study from brief to presentation.
Who will benefit?
This course will benefit recent entrants to market research with little or no practical experience of quantitative research (e.g. research trainees).
Price
- Members £915 + VAT
- Non-members £1155 + VAT
Research Skills: Essentials
13-15 October 2009
Venue: 15 Northburgh Street, London EC1V 0JR
Course leaders
Hayley Robertson & Gaynor Harper
Hayley Robertson has more than 14 years market research experience, starting her career at Research International before becoming a Director at Synovate, and more recently a Director on the board of a sensory agency MSTS.
Hayley's experience includes design and management of both domestic and international projects covering a wide range of methodologies.
Hayley has been involved in mentoring, coaching and training junior execs throughout my career either on the job or via line management.
Gaynor Harper has 15 year’s market research experience, starting her career as a graduate at BMRB International in their omnibus team before moving to RSL (now IPSOS) specialising in panel research. She was a director in the Consumer Division at Research International for 8 years and for the last 3 years has worked as a freelance researcher.
Gaynor has particular expertise in quantitative new product development, segmentation, volumetric and usage and attitude studies. Her experience ranges from small domestic projects to complex multi-country segmentations.
Essentials of Quantitative Research, March 2006
Next Step: Research in Action/ Summer School
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