Moderating Skills
Extending skills and techniques to enrich interview output
Objective
This course enables you to:
- extend your moderating skills through the use of more advanced materials and techniques.
Learning outcomes
By the end of the course, delegates should:
- understand how to use stimulus materials for maximum effectiveness
- manage more advanced stimulus materials effectively
- understand the principles of the effective use of projective techniques
- be able to use a range of projective techniques more effectively, including:
- personification
- role playing
- psycho drawing
- guided fantasy
OPPORTUNITY FOR DELEGATES TO
MODERATE GROUPS OF ‘REAL’ RESPONDENTS
Who will benefit?
This course will benefit researchers who already have an understanding of the basic principles of moderating and some experience of conducting group interviews. Delegates participating in this course will have the opportunity to try out new techniques in practice group discussions.
Price
- Members £365 + VAT
- Non-members £505 + VAT
Research Skills: Essentials
12 June 2009
Venue: Wyoming Studios, London W1W
Venue: Wyoming Studios, London W1W
Course leader
Sue Arnott
Sue is a Director at CSR. She spent many years as a Planner at JWT and McCann Erickson in her native New York before being tempted across to the UK. She has been living and working as a qualitative researcher in London since 1990 and has been at CSR for the past 8 years. Her advertising background and experience have proved immensely valuable in her role as a research consultant.“Really enjoyed my day thanks! Course managers really put us at ease. Look forward to doing another one!”
Abi Fuller, Field Manager, Acumen Fieldwork
Moderating Skills-Extending Skills, June 2006
Moderating Skills-Extending Skills, June 2006
Next Step: Refining Your Moderating Skills
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