Mystery Shopping
What it is and How to Use It
Objective
This course enables you to:
- develop a thorough understanding of the principles and applications of mystery shopping.
Learning outcomes
By the end of the course, delegates should have an understanding of:
- the growth and development of mystery shopping in the UK and internationally
- how mystery shopping differs from other market research methods
- mystery shopping methodology, including:
- form design
- sampling
- data collection methods
- basic analysis techniques
- drawing conclusions and making recommendations
- presenting and reporting
Delegates will have the opportunity to develop their practical understanding of mystery shopping via a focus on case studies during break-out sessions.
Who will benefit?
This course will benefit researchers with little or no practical experience of mystery shopping techniques who are interested in developing their skills in this area.
Price
- Members £305 + VAT
- Non-members £455 + VAT
Research Skills: Essentials
Venue: 15 Northburgh Street, London EC1V 0JR
Course leader
Oliver Bailey
Simon Taylor
Oliver has over 10 years market research experience and heads up the Mystery Shopping department at Research International. Oliver began his career at Research International in the Retail team working on customer satisfaction trackers before specializing in mystery shopping and helping clients set up programmes to improve their businesses. His experience covers both UK and international projects and most business sectors for both ad-hoc and continuous programmes.
Simon has over 7 years market research experience and is an Associate Director within the Mystery Shopping department at Research International having previously worked at PPP Healthcare. Simon is a mystery shopping specialist whose main areas of expertise cover the Technology, Automotive, Transport and Financial sectors and, as such, manages surveys for some of RI’s key clients.
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