Introductory Moderating Skills
Maximising skills and confidence to develop an effective moderating style
Objective
This course enables you to:
- maximise your potential as a moderator by building your confidence and exploiting your own individual strengths.
Learning outcomes
By the end of the course, delegates should:
- know how to:
- get started and cope with nerves
- work with a discussion guide
- use stimulus materials and projective techniques
- deal with difficult respondents
- manage client involvement in the process
- understand and be able to apply:
- the basic theory of moderating
- some good practice tips
- the principles governing effective group dynamics
- a range of projective techniques
- the principles governing the effective use of body language
OPPORTUNITY FOR DELEGATES TO
MODERATE GROUPS OF 'REAL' RESPONDENTS
Who will benefit?
This course will benefit trainee qualitative researchers, quantitative researchers who undertake some qualitative research, planners who may be required to conduct groups and clients who have a hands-on role in data gathering.
Price
- Members £365 + VAT
- Non-members £505 + VAT
Research Skills: Introductory
27 February 2009
15 May 2009
18 September 2009
Venue: Wyoming Studios, London W1W
15 May 2009
18 September 2009
Venue: Wyoming Studios, London W1W
Course leader
Paul Smith
Paul Smith is a founding partner of the independent qualitative consultancy CSR. He has worked in market research for almost 20 years. He has presented papers at conferences and has spoken at various MRS training courses.“Overall, a well planned, thoroughly enjoyable day! I will be recommending it to colleagues.”
Kathryn Waghorn, Alchemy Research Associates
Basic Moderating Skills, February 2006
Basic Moderating Skills, February 2006
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