Introductory Statistics
Understanding theory and methods of statistics and sampling
Objective
This course enables you to:
- understand basic methods of statistics and sampling, and how these can be used to inform and refine approaches to market research.
Learning outcomes
By the end of the course, delegates should have an understanding of the basics of:
- sampling theory
- sampling practice
- summarising data
- sampling distributions
- standard errors and confidence intervals
- significance testing
- determination of sample sizes
Who will benefit?
This course will benefit researchers who wish to gain a basic understanding of the principles of statistical and sampling practice. It is also relevant to those who are looking for a refresher course on the use and interpretation of statistics and sampling.
Price
- Members £305 + VAT
- Non-members £455 + VAT
Research Skills: Introductory
12 May 2009
4 December 2009
Venue: 15 Northburgh Street, London EC1V 0JR
Course leaders
Corrine Moy
Corrine Moy is a Board Member and Director of Marketing Sciences for GfK NOP. She has spent the last 15 years providing statistical advice and consultancy within the market research industry. Corrine is a regular speaker on the training and conference circuit.
experience in the industry."
Basic Statistics, September 2005
Complementary: Quantitative Analysis
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