Introduction to Quantitative Research
Role, methods and basic skills
Objective
This course enables you to:
- understand the role, basic methods and skills of quantitative research.
Learning outcomes
By the end of the course, delegates should have an understanding of:
- basic quantitative research techniques
- problem definition, including the client perspective
- desk and primary research
- sampling and fieldwork issues
- limitations of the research process
- briefs and proposals
- selecting and matching quantitative techniques to the problem defined by the client
- questionnaire design issues
Who will benefit?
This course will benefit researchers who are new to quantitative research, and buyers and users of research.
Price
- Members £305 + VAT
- Non-members £455 + VAT
Research Skills: Introductory
21 October 2009
Venue: 15 Northburgh Street, London EC1V 0JR
Course convenors
Don Beverly and Helen Turner
Don Beverly is founder of QED, a research consultancy specialising in high-end market research solutions. An economist by training, he has 30 years’ experience in the market research industry and has worked with a variety of companies, including Unilever, Research International and HI Europe. He is a Fellow of MRS and was winner of the Marketing Category of The British Market Research Awards (February 2001).
Helen Turner is an independent consultant. She has over 30 years’ research experience, working both clientside (Gillette, Spillers, Van den Berghs & Kimberly Clark) & for agencies (Sample Surveys/Synovate). She is a Fellow of MRS and a member of its Standards Board.
Introduction to Quantitative Research, September 2005
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