Qualitative Analysis
Apply, analyse, interpret and appreciate relevance

Objective

This course enables you to:

  • understand and apply the basic principles and techniques of effective analysis and interpretation of qualitative data.

Learning outcomes

By the end of the course, delegates should be able to:

  • identify the strengths and limitations of qualitative research
  • understand the importance of effective analysis
  • apply a range of analysis techniques
  • develop their confidence in interpreting their own qualitative research

Who will benefit?

This course will benefit researchers and buyers and users of research who have some experience of the issues involved in dealing with qualitative data.

Price

  • Members £305 + VAT
  • Non-members £455 + VAT

Book now

Research Skills: Introductory

2 June 2009
24 November 2009

Venue: 15 Northburgh Street, London EC1V 0JR

Course leader

Kevin Stanfield

Kevin Stanfield is an independent consultant and has recently set up his own consultancy company Substance QI. Kevin gained experience at Synovate, Research International and The Marketing Shop. He has worked in many markets including financial, retail and FMCG, conducting new product development, communication, brand image and strategic research.

“Excellent course leader - good pace & clarity.”
Andrew Smith, Director, ASR
Qualitative Analysis, May 2006

Discussion Syndicate groups

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